Interactive Advertising Bureau

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May 9, 2025
Policy in the Spotlight at Interact 2025: Balancing Privacy and Innovation in Europe’s Evolving Regulatory Landscape

With Interact 2025 just over a week away, we’re continuing to shine a spotlight on some of the must-attend sessions […]

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May 9, 2025
IAB Europe Explores AI with Microsoft Advertising

5th June | 11:00 CET - Register here Join us for the launch of ‘IAB Europe Explores’, a new expert-led live webinar […]

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May 8, 2025
[Watch on Demand] IAB Europe’s Great Debate - Retail Media H1 2025 Wrap-Up

On 30th April 2025, we hosted our first Great Debate of the year on Retail Media. Through a series of […]

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May 8, 2025
[Guest Member Blog Post] IAB In-Store Retail Media Standards: Advertima’s Best-In-Class Approach

In this week's Guest Member Blog Post, we hear from Andreas Sofos, Senior Director Data Science, Advertima as he shares […]

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May 8, 2025
IAB Europe Retailer Digital Advertising Capability Map - Updated May 2025

Retail Media digital advertising investment in Europe is projected to reach €31 billion by 2028, highlighting the significant and growing […]

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May 6, 2025
Just 2 Weeks to Go: Secure Your Spot at Interact 2025 – 20% Off Ends Soon!

The countdown is officially on! In just two weeks, our flagship event, Interact 2025, will bring together the brightest minds […]

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May 6, 2025
Swipefinder AB
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May 2, 2025
Innovation Spotlight at Interact 2025: Solutions That Will Define the Future of Digital Advertising

Interact 2025 is right around the corner. To get you ready, we’re shining a light on some of the must-attend […]

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May 2, 2025
[Guest Member Blog Post] Retail Media to Gaming: 5 Things to Know from IAB UK's Digital Adspend

In this week's Guest Member Blog Post, we hear from Tristan Veale, Insight Manager, IAB UK, as he shares the […]

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May 1, 2025
Target Better Inc
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May 1, 2025
101 Guidance for Retailers New to Retail Media - A Q&A with members of Our Retail & Commerce Media Committee 

As Retail Media cements its place as a core revenue stream for retailers and a must-have in brand marketing strategies, […]

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April 30, 2025
[Guest Member Blog Post] The Cost of Dull: How B2B Brands Are Missing Millions by Undervaluing Creative with TikTok

In this week's member guest blog post we hear from Callum Smith, Head of Marketing Solutions EUI at TikTok, as […]

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