Interactive Advertising Bureau

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July 21, 2022
What's Happening in Commerce? With IAB Europe & TikTok

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]

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July 21, 2022
The Rise of Social Commerce and How to Tap Into it with TikTok

The world of commerce is changing at high speed. Accelerated by shifting consumer habits during the pandemic, a nuclear explosion […]

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July 20, 2022
Bruketa&Zinc&Grey - AI Anxiety Meter - Webinar Recording

Watch the second webinar in this exclusive MIXX Awards Europe 2022 Winners series here. This webinar dives deeper into the […]

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July 20, 2022
IAB Europe's Guide to Identity: Technical Standards and Key Considerations

With third-party cookies and Android Advertising IDs (AAIDs) set to be phased out by Google, and Apple’s ID for Advertisers […]

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July 19, 2022
IAB Europe Supply Chain Transparency Guide - Updated in July 2022

If the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, […]

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July 18, 2022
IAB Europe Industry Insider with TikTok - Exploring Commerce: What's Happening on TikTok and Beyond

27th September | 16:00 CET - Register here! Join us as TikTok hosts a panel discussion with thought leaders from […]

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July 14, 2022
Now Open! Take Part in the 2022 Attitudes to Programmatic Survey

According to the recently released AdEx 2021 study, the European digital ad market is now programmatic first with 57% of […]

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July 14, 2022
IAB Europe Buyers Survey on Digital Advertising quality

This new survey from IAB Europe identifies buyers’ digital advertising quality concerns and their attitudes towards industry standards for these […]

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July 14, 2022
Buyers willing to pay more for premium, high quality and trusted inventory, new IAB Europe survey finds

98% of buyers agree that buying inventory in a quality media environment is important 92% prefer to spend their advertising […]

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July 13, 2022
IAB Europe Industry Insider with Samsung Ads - TV Ad Engagement - Linear vs Streaming: Advertising Across Different Platform Types - Webinar Recording

Watch the recording here! Technology has disrupted numerous areas of the advertising industry and the world of television is certainly […]

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July 13, 2022
Virtual Town Hall with Chrome and Google Ads on Privacy Sandbox Origin Trials

26th July | 17:00 CET - Register here  After announcing new proposals in January and hearing that Android is joining […]

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July 13, 2022
ERBUD & Gameset – Successful Recruitment Campaign In Gaming - Webinar Recording

Watch the first webinar in this exclusive MIXX Awards Europe 2022 Winners series here. The webinar dives deeper into the […]

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