Interactive Advertising Bureau

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May 11, 2017
Member blog - AudienceScience - Protecting Your Brand Against Shady Media Placements in an Automated World

We’re not even halfway through the year but already 2017 has been one of the most turbulent years for the […]

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May 8, 2017
Member report: IAB Poland / PwC - Digital Ad Spend 2016

The original article (in Polish) is available here. You can browse or download the IAB Poland / PwC Digital Ad Spend […]

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May 5, 2017
Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ LONDON, UK, 5th July, 2017 – […]

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May 3, 2017
Member blog - AOL - All eyes on digital video

New advances in technology are contributing to the rise of digital video, according to AOL's new State of the Industry […]

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May 3, 2017
Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen […]

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May 2, 2017
Press release: IAB Europe Research Awards 2017 Shortlist of Finalists

IAB Europe is delighted to announce the shortlist of finalists for the IAB Europe Research Awards 2017. Winners of the […]

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May 1, 2017
Member blog - Integral Ad Science - Placing Viewability in the Context of Other Metrics

Viewability was thrust back in the spotlight after Procter and Gamble’s declaration that all members of its media supply chain […]

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May 1, 2017
Member blog - Xaxis - 5 tips on doing programmatic right

Xaxis EMEA President John Wittesaele has spent the best part of two decades launching and growing adtech businesses. We asked […]

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April 26, 2017
IAB Europe Infographic and Report: European Video Ad Format Landscape

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first […]

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April 26, 2017
Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Brussels, 27 April 2017 - Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital […]

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April 24, 2017
Member report: IAB Turkey - Digital Ad Spend 2016

IAB Turkey AdEx-TR 2016 Report reveals that, digital ad spend in Turkey reached TRY 1,872.4 Million with a growth rate […]

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April 23, 2017
Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and […]

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