Interactive Advertising Bureau

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July 14, 2025
[Watch on Demand] A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

On 8th July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of the […]

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July 14, 2025
A Look Back at IAB Europe’s Virtual Programmatic Day – H1 2025

On 3rd July, we hosted the latest edition of our flagship Virtual Programmatic Day (VPD). It’s now become one of […]

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July 14, 2025
Advertising Industry Calls on the European Commission: Recognise Existing Digital Rules Ahead of the Digital Fairness Act

BRUSSELS, Belgium, 14th June 2025 – IAB Europe, together with a broad coalition of advertising industry associations, has called on […]

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July 11, 2025
Sneak Preview: Retail Media Impact Summit, Amsterdam - 24th September, 2025

Our inaugural Retail Media Impact Summit is set to bring together 150 senior decision‑makers on the 24th September! From leading […]

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July 10, 2025
S8. Ep 4 - Curation in Digital Advertising: What You Need to Know

As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a […]

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July 7, 2025
Policy Positions

IAB Europe members can join the Policy committee to be kept up to date on all of the latest political […]

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July 7, 2025
Retail Media Pioneers

9th-10th September | The Hurlingham Clube, London Retail Media Pioneers is the leading conference for Europe’s largest brands and retail […]

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July 7, 2025
AI Spotlight: Catch Up on the Latest AI Insights in Digital Advertising & Discover How to Get Involved

Artificial Intelligence continues to reshape the digital advertising landscape, unlocking new opportunities, raising fresh challenges, and sparking important conversations across […]

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July 7, 2025
How Can Retail Media Networks Bridge the Gap Between Trade/Merchandising and Marketing? A Q&A with Members of our Retail & Commerce Media Committee

Retail Media Networks (RMNs) are revolutionising how trade, merchandising, and marketing collaborate to drive sales, shopper engagement, and brand objectives. […]

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July 4, 2025
Accelerating Retail & Commerce Media Standards: Key Highlights from Our Third Workshop with Unlimitail in Paris

On 1st July, we hosted our third Retail Media Standards Workshop in Paris, generously supported by Unlimitail. Building on the […]

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July 3, 2025
Help Shape the Future of AI in Digital Advertising - Take Our Short Survey

Artificial Intelligence is rapidly transforming the digital advertising ecosystem, and we want to understand its impact, directly from you. Our […]

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July 3, 2025
Artificial Intelligence and Europe’s Digital Advertising Frontier: Growth, Guardrails & the Policy Blueprint

Artificial Intelligence is reshaping Europe’s digital advertising ecosystem, driving innovation, boosting productivity, and enabling smarter, faster, and more personalised campaigns. […]

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