The Interactive Advertising Bureau Europe (IAB Europe) welcomes the opportunity to provide feedback on the European Commission’s public consultation on […]

Online advertising grew 9.7% on a like-for-like basis to a value of €16bn for the first half of 2015 from […]

The Internet offers greater choice and information about products for the benefits of consumers than were available previously. Consumers can easily […]

Online advertising has expanded from a nascent industry into a powerhouse over the past decade and a half. It now […]

Online advertising is a key driver of the European digital economy that promotes business and economic growth and paves the […]

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The world’s first automotive voice mobile ad resulted in increased interaction and engagement rates for the Opel brand. <strong> Get […]

Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.

A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted in increased awareness, purchase intent […]

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending the reach of the television […]

Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. Get the slides here.

The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” product launch was able to […]