In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]
In 2015, programmatic advertising was at the centre of discussions and events across the advertising industry. From Advertising Week in […]
By Sridhar Ramaswamy, Senior Vice President, Ads & Commerce at Google. When ads are good, they connect you to products or services […]
IAB Romania and Agora Project, with the support of Quantix Marketing Consulting and PageFair have conducted an extensive study in […]
This blog article was originally published on the TYPES Blog. TYPES is a EU-funded programme under Horizon 2020 whose aim is to support growth in the […]
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The IAB Europe AdEx Benchmark H1 2015 report reveals that online advertising grew 9.7% on a like-for-like basis to a value of […]
AppNexus and Vodafone: programmatic mobile Case Study from IAB_Europe
