Interactive Advertising Bureau

Search Results

April 9, 2025
ATS London 2025

9th September | QEII Centre, London | Get Your Tickets Here ExchangeWire will bring together 650+ senior stakeholders at the […]

Read More
April 9, 2025
An Internet Without Personalised Ads: Is It in the Best Interests of European Consumers?

Personalised ads are a key driver of the free and open Internet as well as a consumer expectation around the […]

Read More
April 8, 2025
Proposed Methodology for Estimating Digital Ad Emissions

For as long as the environmental impact of media buying has featured as a topic of discussion within the digital […]

Read More
April 8, 2025
New IAB Europe Study Highlights Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

Brussels, Belgium, 8th April 2025 – A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh […]

Read More
April 8, 2025
Optimisation Over Reform - Consumer Attitudes Towards Personalised Advertising, Privacy, and the Value of Free Online Services

IAB Europe’s latest consumer study offers fresh insights into how European consumers perceive online advertising, data privacy, and the value […]

Read More
April 7, 2025
Alliance Digitale publishes Eco-Friendly Practices for Programmatic Media Buying: Carbon Efficiency Assessment

An Initiative for More Responsible Digital Advertising Alliance Digitale continues its commitment to more responsible digital advertising with the publication […]

Read More
April 7, 2025
A Marketer's Guide to Chatbots and Agents: From Generative AI to ROI

Microsoft Advertising's guide is your actionable roadmap to help you build trust and develop meaningful, personal connections with customers in new […]

Read More
April 4, 2025
Clarity and Purpose for 2025 and Beyond - What to Expect at Interact 2025

Get ready for Interact 2025, our flagship event taking place 20th - 21st May in Brussels, Belgium, where industry leaders […]

Read More
April 3, 2025
[DK] Pan-European Case Study - Decarbonising the Digital Advertising Supply Chain

Country: France About the Initiative BoursoBank is a pioneering and leading player in online banking and financial information. Its purpose […]

Read More
April 3, 2025
Unlocking Clarity in Retail Media: IAB Europe’s Updated Glossary

With the Retail Media landscape constantly growing, a shared understanding of key concepts is essential in helping industry professionals to […]

Read More
April 3, 2025
Introducing LEAF: Smart Solutions for Sustainable Digital Advertising

Sustainability is no longer a choice - it’s a necessity. As the digital advertising industry works toward reducing its environmental […]

Read More
April 3, 2025
IAB Europe Launches LEAF: Smart Solutions for Sustainable Digital Advertising

Brussels, Belgium, 3rd April 2025 – IAB Europe, the European-level industry association for the digital marketing and advertising ecosystem, today […]

Read More
1 12 13 14 15 16 304
Sign up for our newsletter
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram