Interactive Advertising Bureau

Retail Media Impact Summit

Save the Date: Retail Media Impact Summit 2025
24th September 2025 | Amsterdam

IAB Europe is proud to present the first-ever edition of the Retail Media Impact Summit – a bold new leadership event created to define the future of Retail Media across Europe and beyond.

This one-day summit will unite 150 senior decision-makers – from visionary retailers and innovative advertisers to pioneering tech partners and policy shapers. Through high-impact keynotes, collaborative workshops, and expert-led breakout sessions, we’ll unpack the toughest challenges, spotlight new opportunities, and shape the next chapter of this fast-evolving space.

Why attend?
Because this isn’t just another industry event. It’s where strategy meets inspiration. Where leaders come to exchange ideas, build connections, and spark real change.

What to Expect

  • Powerful keynotes and thought-provoking fireside chats
  • Strategic and technical breakout sessions on guidelines, standards, and innovation
  • Exclusive roundtables and collaborative workshops
  • A networking dinner to connect with peers and unwind in style

Who Will Be There?

  • Retailers, Brands, Agencies, Ad Tech, Publishers
  • C-Suite Leaders, Directors, Senior Managers
  • Global & Regional Market Influencers

Curated with the input of a multi-stakeholder committee—including WFA, leading retailers, agencies, and more—the agenda is designed to deliver real value, provoke big ideas, and accelerate collaborative progress.

Mark your calendar now and stay tuned—registration opens soon!

Sponsorship opportunities 

Interested in partnering with us? We have a limited number of partner opportunities available for this event. Reach out to puffett (@) iabeurope.eu to discuss how you can get involved!

In Collaboration with VIA

The Retail Media Impact Summit 2025 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.

Agenda

09:00-09:45
REGISTRATION & NETWORKING

Brief networking & coffee

09:45-09:50
WELCOME AND INTRODUCTION

 

 

09:50-10:25
KEYNOTE & AUDIENCE Q&A

Daniel Knapp, Chief Economist, IAB Europe

 

 

10:25-10:45
FIRESIDE CHAT

 

 

 

10:45-10:50
CLOSING OF MORNING PLENARY

 

 

10:50-11:10
COFFEE BREAK

11:10-12:00
BREAK OUT SESSIONS

 

 

12:00 - 13:00
Lunch

 

 

13:10-14:15
BREAK OUT SESSION

 

 

14:15-15:30
BREAK OUT SESSION

 

 

15:30-15:50
COFFEE BREAK

 

 

15:50-16:10
CLOSING KEYNOTE

 

 

16:10-16:30
EVENT WRAP UP AND CLOSE

 

 

19:00-23:00
NETWORKING DINNER

 

 

Speakers

Daniel
Knapp

Chief Economist,
IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

Marie-Clare
Puffett 

Industry Development & Insights Director, IAB Europe
Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Jason
Wescott

Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media.

As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting global growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone.

Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Yara
Daher 

Retail Media Consultant 

Soon
To be Announced 



Soon
To be Announced 



Tickets & Information

GET YOUR TICKET NOW! 

Secure your spot at IAB Europe’s Retail Media Impact Summit, taking place on the 24th September. 

Tickets

  • Full Price Ticket for IAB Europe members - 450 (excl. VAT)* Euro 
  • Full Price Ticket for non-members - 500 (excl. VAT)* Euro 

Tickets include access to the full-day conference on 24th September, along with an exclusive networking dinner at the end of the event.


Location

The TOBACCO Theatre (Address: Nes 75-87, 1012 KD Amsterdam, Netherlands)

How to Get There

From Amsterdam Airport Schiphol:

By Train + Walk (Approx. 30 minutes total):

  1. Take a direct train from Schiphol Airport to Amsterdam Central Station (trains run frequently, approx. 15–20 min).

  2. From Central Station, it’s about a 15-minute walk to the theater.

    • Exit the station and head south toward Dam Square.

    • From Dam Square, turn left onto Nes Street.

    • The theater will be on your right at Nes 75–87.

By Taxi or Rideshare (Approx. 25 minutes):

  • Taxis and rideshare services (like Uber) are available at the airport and can drop you off directly at the venue.

From Amsterdam Central Station:

By Foot (Approx. 15 minutes):

  1. Exit the station and walk south toward Damrak.

  2. Continue straight to Dam Square.

  3. Turn left onto Nes Street.

  4. Walk to Nes 75–87 — the TOBACCO Theater will be on your right.

By Tram (Approx. 10 minutes):

  1. Take Tram 4, 14, or 24 from Central Station to Rokin (1 stop).

  2. Walk 2 minutes to Nes Street, and continue to number 75–87.

Hotel Suggestions

Headline Sponsors

Supporting Sponsors

Partners

Contact / FAQ

For any questions about the event including tickets, agenda, or sponsorship opportunities, please contact us at: 

  • Marie-Clare Puffett, Industry & Insights Director at puffett (at) iabeurope.eu

  • Helen Mussard, CMO at mussard  (at) iabeurope.eu

  • Lauren Wakefield, Marketing & Communications Director at wakefield  (at) iabeurope.eu

  • Nicole Laleva, Marketing & Events Coordinator at laleva  (at) iabeurope.eu
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