The European Digital Advertising market is now programmatic first. IAB Europe aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem via its industry benchmark research, white papers and educational resources.
Check out some of our latest programmatic advertising resources below:
- IAB Europe Explains video series
- Attitudes to Programmatic Advertising 2019 Report
- European Programmatic Ad Spend 2018 Report