Programmatic Advertising

There are many different acronyms and industry terms associated with Programmatic Advertising but essentially it simplifies the buying and selling process bringing operational and pricing efficiency by digitally connecting the buyer and seller, enabling the Programmatic purchase of ad placements via trading platforms. 

A key part of our remit is to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising via producing a range of resources for the industry, such as:

Lines (1)