IAB Europe's Digital Dawn Podcast - Trust & Transparency Special, Episode 2: Brand Safety & Brand Suitability in Digital Advertising
We’re back with another Trust and Transparency season special! For the month of September, we have been taking over the Digital Dawn podcast to discuss and debate all things trust and transparency in the digital advertising industry.
In this episode, IAB Europe’s CMO, Helen Mussard talks to Stevan Randjelovic, Director, Brand Safety and Digital Risk at GroupM on the subject of brand safety and brand suitability. They delve into what brand safety and brand suitability are, discuss significant changes that have occurred over the last twelve months, and share best practices, lessons learned, and what we can expect in the future.