IAB Europe's Digital Dawn Podcast - Season 4, Episode 7: Retail Media: Activating the Full Funnel
In this latest engaging podcast episode, hosted by our Marketing & Insights Director, Marie-Clare Puffett, we explore the fascinating world of Retail Media in Europe with Rita Harnett, the Global Head of DTC & Social Commerce at Wavemaker.
Rita takes us on an insightful journey into the realm of Retail Media, delves into the transformative power of it and its role in revolutionising full funnel marketing strategies.
Join us as we gain exclusive insights and unravel the potential of Retail Media in driving innovation and growth in Europe
