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In our latest episode Marie-Clare Puffett, Marketing & Insights Director at IAB Europe speaks with James Collins, SVP Media at Rakuten Advertising about AVOD and the role it plays in economic uncertainty and the media mix. They discuss what it means for advertisers, what actions should be taken, and how AVOD will evolve over the next couple of years.

To find out more about advertising in economic uncertainty and the role of AVOD in the media mix, check out Rakuten Advertising’s latest research here.