IAB Europe's Digital Dawn Podcast - Season 2, Episode 6: A Podcast About Podcast Advertising

Listen to the podcast here.

In this episode, Lauren Wakefield, Marketing and Industry Programmes Director at IAB Europe catches up with Mark Rogers Senior Manager, Product Management at Oracle Advertising about the wonderful world of podcast advertising. They dive into the opportunities available to advertisers in this space, discuss some of the biggest challenges for advertisers working with this format right now and look at what the future hold for this exciting, growing medium.

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