IAB Europe's Digital Dawn Podcast - Season 2, Episode 4: Outlook and Trends for 2022

Listen to the podcast here.

To kick 2022 off in style, IAB Europe’s Chief Economist, Daniel Knapp speaks with Andrew Hayward-Wright, Partnerships Director at SeenThis and Programmatic Advisor for IAB Europe about what we can expect for the year ahead. They discuss the hottest trends for 2022, including retail media, dive into the weeds of the attention economy, and talk about the importance of sustainability in our industry.

 

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