IAB Europe's Digital Dawn Podcast - Season 8, Episode 3 - Curation in Digital Advertising: What You Need to Know

As the digital advertising ecosystem continues to develop to become more efficient, privacy-focused, and value-driven, curation has emerged as a powerful solution for both advertisers and publishers. In this episode our Marketing & Communications Director, Lauren Wakefield speaks with Kofi Amoako, Regional VP at PubMatic, about what "curation" really means in the context of programmatic, why it’s gaining traction, and how industry players can make the most of curated marketplaces. From unlocking premium audiences to driving efficiency, we dive into the strategies, benefits, and challenges surrounding curation.