In this episode, we explore an increasingly valuable opportunity for retailers and brands: mobile apps and their potential to become a key part of Retail Media strategies.
Marie-Clare Puffett, Senior Director, Industry Development & Marketing at IAB Europe, is joined by Marcus Hadfield, CSO at Apadmi, to discuss why retailers should be looking beyond traditional on-site advertising formats and considering the unique opportunities their mobile apps can offer.
They explore what makes mobile apps such a powerful environment for Retail Media, from the role of first-party data and customer insights to creating more personalised and relevant advertising experiences. The conversation also looks at how brands can use apps to engage shoppers throughout the customer journey, balance commercial opportunities with customer experience, and what retailers need to consider to successfully integrate mobile apps into their wider Retail Media strategies.
