IAB Europe's Retail Media Roundtable Podcast - The Retail Media Flywheel

In our latest episode,  Helen Johnson, Group Director, Media and Insight at SMG and Tom Gouldon,  Digital Trading, Insights, and Analytics Director at The Very Group join our Industry Development & Insights Director, Marie-Clare Puffett at the table to explore the Retail Media Flywheel. They discuss strategies for building connected media organisations, the pivotal role of data and creativity in driving results, and their predictions for Retail Media in 2025. Tune in for expert insights, practical tips, and a look at what’s next for the industry.