Retail Media Roundtable - The Convergence and Coexistence of Trade and Media

As Retail Media matures, the relationship between trade and media is becoming harder to ignore. But are the two functions truly converging, or do they still need to coexist as distinct disciplines?

In this episode, Yara Daher, Retail Media Consultant at IAB Europe, is joined by Lisa Avery, Director of Customer Success EMEA at Zitcha, and Collin Colburn, VP, Commerce & Retail Media at IAB, as they explore how organisations can break down internal silos, align trade and media objectives, and build more effective approaches to measurement, accountability and commercial planning. They also share practical steps brands and retailers can take to improve collaboration today.