Interactive Advertising Bureau

IAB Europe's Retail Media Roundtable Podcast - Retailer Strategies for Sponsored Product Ad Success

In our latest Retail Media Roundtable episode, Andrew Lipsman Independent Analyst & Consultant, Media, Ads + Commerce and Mark Burton, Head of Product, Pentaleap join our Industry Developement & Insights Director, Marie-Clare Puffett at the table to discuss Retailer’s sponsored ad strategies. They discuss insights shared from Pentaleap’s latest report on ‘H2 2024 Sponsored products Benchmarks’, how retailers are developing their on-site propositions, and how they can strike the right balance between ad performance and consumer experience. 

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