Interactive Advertising Bureau

IAB Europe's Retail Media Roundtable Podcast - Behind the Scenes of a Retail Media Network

In this latest episode, IAB Europe’s Marie-Clare Puffett is joined by Jessica Wegner, Senior Vice President Retail Media, and Abhijeet Rao, Lead Solution Architect at DOUGLAS as they explore the inner workings of a successful Retail Media Network (RMN).

They dive into operating models, solution design, and automation, revealing how retailers can streamline processes and drive long-term success. They also share insights on the future of RMNs, from evolving standards to innovation and growth.

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