Generative AI may be grabbing headlines, but the real impact of AI in digital advertising goes far beyond flashy content creation. In this episode, our Public Policy & Communications Officer, Nina Hamann, Kate Adam, Director, Business Solutions & Insights, and David Caragliano, Senior Manager, Government Affairs & Public Policy at Google explore how AI is transforming the industry—from improving measurement and targeting to predicting consumer behaviour.
What are the most valuable AI-driven tools and systems in use by the sector today, and where do the real opportunities lie? In the second half, we shift focus to policy. With AI regulation at the forefront of EU discussions, how will new rules shape the future of AI in advertising? We unpack the key regulatory developments, the EU competitiveness agenda, and the global AI race.
