Digital Dawn - From Cannes to Commerce: Inside Wolt Ads

Recorded live from Cannes, IAB Europe’s Retail Media Consultant, Yara Daher, sits down with Salomon Tenenbaum, Global Director and Head of Enterprise Partnerships at Wolt, to explore the fast-growing world of commerce media. They discuss the trends cutting through the Cannes buzz, how Wolt Ads connects digital and physical customer moments, the role of AI, and what brands need to succeed in this increasingly important space.