OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems.  

OneTrust PreferenceChoice is the #1 CMP (according to AdZerk) and is an IAB-registered Transparency and Consent Framework (TCF) 2.0 vendor. OneTrust is the only vendor to receive the highest rank in all areas of the KuppingerCole Privacy & Consent Management Leadership Compass. In 2020, OneTrust was named the #1 fastest growing company on the Inc. 500, is one of Fast Company’s 2019 World’s Most Innovative Companies, and is led by our CEO Kabir Barday, a 2019 EY Entrepreneur of the Year in the United States.

OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and governance platform used by more than 7,000 customers and powered by 100 awarded patents. OneTrust PreferenceChoice is infused with intelligence by the OneTrust Athena™ AI and robotic automation engine, and integrates seamlessly with the full OneTrust platform.

Be a More Trusted Organization™. For more, visit PreferenceChoice.com or connect on LinkedIn.