Novatiq is dedicated to creating advertising as a service, not an interruption. It provides privacy-first identity solutions that enable telcos, brands and publishers to reach their audiences at scale, safely and securely, overcoming the challenges of the anonymised web.

Novatiq is the only company within the advertising industry to offer first-party customer intelligence from telco operators, enabling the creation of cross-device profiles to verify and engage what would otherwise be ‘ghost’ users.

Its patented Fusion platform provides consented first-party audience validation, creation and activation in all digital advertising environments. This new approach to consented IDs puts privacy first, improves user-experience, drives better campaign performance and enables a new generation of personalised digital services.