IAB Turkey was established in 2007 and acts as the centre for interactive advertising and digital marketing industry in Turkey. Its main mission is to contribute to the development and growth of the interactive industry, by setting the standards, organizing networking initiatives and activities and coordinating the Internet Measurement Research.
IAB Turkey’s members include Turkish digital and interactive market players: agencies, advertisers, media agencies, interactive agencies, publishers.
IAB Turkey is operated with the support of the following workgroups that are focused on the development of the interactive industry in Turkey:
- Technical Committee
- Marketing and Communication Committee
- Training Committee
- Corporate Affairs Committee
- Industrial Standards Committee
Since August 2009, IAB Turkey has been coordinating Internet Audience Measurement research in Turkey. Combining site-centric and audience-centric measurement system, the research provides the traffic data of web sites as well as socio-demographic information of Internet audience in Turkey.
Starting from 2010, IAB Turkey is organizing the prestigious Mixx Awards in Turkey.
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