Members:

The IAB France reunites a very large panel of members across the digital advertising supplychain. This includes the sell-side (publishers, sales house, SSPs, …), the buy-side (DSPs, media and advertising agencies, advertisers, …), various marketing technology companies (DMPs, CMPs, platforms, aggregators, …) as well as strategy and survey companies.

More information on IAB France’s current members here : https://www.iabfrance.com/article/les-membres

 

Working Groups:

Anticipating the various dynamics of the digital advertising sector, IAB France has substantially developed its working groups over the past years, aiming at providing its members with a broad spectrum of information on the latest trends in advertising and various speaking opportunities.

 

Public Affairs:

  • WG Privacy & Standards
  • WG Digital services regulation
  • WG Competition
  • WG Promoting the Advertising Industry
  • WG Environnement

Cookieless:

  • WG Identity 1st party
  • WG Contextual advertising
  • WG Cookieless measurement
  • WG Browser advertising solutions

Programmatic & Data:

  • WG Programmatic advertising
  • WG Attribution/Contribution
  • WG Advertising Quality

New Channels & Innovation

  • WG Programmatic DOOH
  • WG Digital Audio
  • WG Gaming & Advertising
  • WG Native Advertising
  • WG Influencer Marketing

Retail Media (organized jointly with the La Mobile Marketing Association France)

  • WG Data activation
  • WG Measurement & Analytics
  • WG Live Shopping

More information on IAB France’s working groups here : https://www.iabfrance.com/article/les-task-forces

 

Events:

The IAB France organizes multiple events throughout the year, as each working group often (typically once or twice a year) holds a webinar or a physical event to inform the market on its work and publications.

After three successful editions, the AdTech Summit has quickly become an annual must attend for the digital advertising industry in France. In 2021, IAB France joined forces with the MMA to organize a common event : the Ad & Tech Forum, which aims at gathering companies form the advertising and the marketing technology sectors during two days of conferences and meetings.

Other punctual events allow IAB France to communicate on its work and publications, such as the recent Study on the Digital advertising industry’s contribution to the French economy.

More information on IAB France’s events here : https://www.iabfrance.com/

 

Publications:

The Baromètre du programmatique : the IAB France publishes twice a year a barometer reflecting the evolution of the French digital advertising sector, that has quickly become a reference for digital marketers advertising on the open web

The IAB France’s Guide to cookieless advertising : the IAB France releases once a year a new version of its guide to cookieless advertising, to promote transparency and information on the existing cookieless alternatives and the testing opportunities marketers have today.

IAB France’s working groups regularly publish new documents such as white papers, guides, actor mapping or glossaries.