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IAB France


Sales houses, publishers, portals,  advertisers, media agencies, advertising agencies, suppliers of technology, survey companies, marketing and strategy companies.


Current work groups:

  • Inform
  • Organize
  • Measure
  • International


  • Masterclass
  • Monthly events for members
  • Annual party for the whole market

Special Projects

Several surveys :

  • Baromètre annuel des Investissements publicitaires
  • NetImpact (efficiency of the media – several topics)


Jean-Marie Le Guen – General Manager –
President: Frédéric Olivennes, Directeur général, Weborama
Vice-President: Véronique Pican, Directrice générale, Ligatus France
Trésorier : David Pironon, Chief Programmatic Officer, Smart AdServer


104 rue La Boétie
75008 Paris

Tel. : +33 1 48 78 14 32