DOUGLAS MARKETING SOLUTIONS is positioned as the in-house media agency of the number 1 beauty platform in Europe. It develops targeted full-funnel media campaigns for advertisers in the beauty, health and lifestyle sectors that accompany brands from awareness to sales – always based on valuable 1st-party data. The principle of “data to insights to action” applies: relevant data points such as purchasing and browsing behavior are used profitably in the targeting of the campaign.

Douglas’ enormous treasure trove of data, which is fed by the CRM program, various transaction and behavior-related e-commerce data and the stationary store business, enables DOUGLAS MARKETING SOLUTIONS to operate in 9 European markets (DACH, Netherlands, Belgium, Italy, France, Spain, Poland) and to develop target groups there. Retail Media creates relevance for the user in a cookie-free world and enables closed loop measurement up to the point of sale.

In addition to onsite and offsite solutions, the portfolio also includes product testing and sampling campaigns which, in combination with Douglas CRM data, enable a holistic omnichannel approach – from digital activation to a sustainable positive effect through reviews and user-generated content.