Interact Online Agenda

Interact Online will kick off with IAB Europe’s Chief Economist Daniel Knapp presenting the AdEx Benchmark study - the definitive guide to advertising expenditure in Europe, covering 28 markets. Daniel will forecast 2020 investment levels, focusing on the impact that COVID-19 will have in the short and longer term. Within the 2.5 hour event, Interact Online will then feature a series of panel discussions and keynote speeches with industry leaders from Coca-Cola, Zalando, Google, ProSieben, RTL, GroupM and OMD. See below for the full agenda.

Time (CEST)Session and speakers
12.00 - 12.05 Welcome & Introduction

Constantine Kamaras, Chairman Emeritus, IAB Europe
12.05 - 12.30AdEx Benchmark 2019 Study with 2020 Market & Investment predictions (with Q&A)

The AdEx Benchmark is the definitive guide to the state of the European digital advertising market. Covering 28 markets, Daniel will present the key trends observed in 2019 and will then review the economic outlook for the industry for the coming year, incorporating extraordinary factors such as the impact of the COVID-19 pandemic.

Daniel Knapp, Chief Economist, IAB Europe
12.30-13.00Digital Investment & Transformation in 2020 (with Q&A)

A panel of industry experts will discuss how Daniel Knapp’s 2020 market predictions will shape digital investment in 2020 (including spending redistribution, regarding screens, formats, channels and campaign aims), answering what needs to be done to mitigate any damages and secure a sustainable ecosystem.

Moderator: Constantine Kamaras, Chairman Emeritus, IAB Europe
Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
Barbara Sala, CEE Strategic Connection & Media Director, Coca-Cola
Ian Edwards, Communications Planning Director, Facebook

13.00-13.35Changing Roles and Responsibilities across the Value Chain (with Q&A)

A lack of Transparency and accountability will cause notable friction in any value chain, especially digital advertising. This cross stakeholder panel will discuss what needs to be done and by whom across our current and future value chains.

Moderator: Suzanne McElligott, CEO, IAB Ireland
Andreas Antrup, VP Advertising, Zalando
Stevan Randjelovic, Director, Brand Safety and Digital Risk, GroupM
Oliver Whitten, COO, Adform
Stefanie Scognamiglio, Associate Director, Solutions Consulting, Xandr
Ben Dick, Senior Director, Product – Privacy, Identity & Data, IAB Tech Lab
13.35-13.45Responsible Use of First Party Data

Mark Howe, Managing Director EMEA Agencies, Google
13.45-14.20Sustainable Advertising in a Privacy-Centric World (with Q&A)

How can we ensure that privacy remains a core focus for the industry when current challenges impact operations and revenue? This panel will discuss how privacy needs to remain a priority and will talk about the impact on consumers of a cookie less world.

Townsend Feehan, CEO, IAB Europe
Stefan Hanloser, Vice President Data Protection Law & Policy, ProSieben
Mark Howe, Managing Director EMEA Agencies, Google
Sascha Dolling, Managing Partner Data Driven Marketing, OMD Hamburg GmbH
Stephanie Hanson, Director, OneTrust PreferenceChoice
14.20-14.30Keynote from Clemence Scottez, Head of the Economic Department Sector, CNIL, introduced by Benoit Oberlé, Treasurer and in charge of Public Affairs, IAB France
14.30-14.50Keynote: The Future of Work

The fourth industrial revolution is upon us and the digital transformation of businesses has gone into overdrive courtesy of the current Coronavirus pandemic. The widespread adoption of home working and the recent social upheaval has forced a change in how businesses look at their places, spaces and working practices. The social distancing policies of the COVID-19 pandemic represent a global trial run of what may become a new normal. As we adjusted to home isolation, technology became our sole platform for community and collaboration. Using their latest Global Study on the Future Of Work as a backdrop, Verizon Media will discuss the impact the virus has had and how these digital environments are now changing the ways we look at civic, social, and professional engagement forever.

Speaker: Anita Caras, Sales Insights Director EMEA, Verizon Media
14.50-14.55Closing remarks

Constantine Kamaras, Chairman Emeritus, IAB Europe

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