Interact 2025 Speakers

Alison Keith has served as Kraft Heinz’s Global Head of Media Excellence since April 2023. She is responsible for driving growth across the company’s many brands through innovative approaches to media strategy, world-class, scalable partnerships and agency leadership, fostering a culture of collaboration, sustainable productivity and creative effectiveness.

Prior to Kraft Heinz, Alison spent 6 years at Coty as Vice President of Global Media, building the global media organization and forging a seamless relationship with local marketing teams. She created strategic value by collaborating with leadership teams across the company to create optimal solutions for driving effective, data-driven media across paid, owned and earned channels, including building an in-house media buying, creative and product development agency with over 150 people globally.

Previously, Alison spent 10 years in media agencies, leading large CPG clients such as P&G, J&J and Brown Forman through strategic transformation journeys. She also started her career in e-commerce, brand marketing, software development and digital creativity. She holds a Bachelor of Management with a focus on Marketing from Royal Holloway - University of London. She lives in Amsterdam with her family and is enjoying learning Dutch.

Alex is a product manager on the Privacy Sandbox team at Google. 

Prior to Google he co-founded Coir, an ads privacy learning platform, led privacy and addressability standards making at IAB Tech Lab, and held product management roles overseeing privacy, ad creative, video ad serving and more at AppNexus/Xandr. 

Insider named him one of "14 experts from companies like Google and The Washington Post who are determining the future of digital advertising.

Anthony Katsur is a digital media veteran with over twenty-five
years of executive leadership at the intersection of technology
innovation, business strategy, and growth.

As Chief Executive
Officer for IAB Tech Lab, Katsur oversees product, engineering,
membership, and operations teams for the digital advertising
industry's global technical standards-setting organization.
Katsur has previously held business and technology executive
leadership positions at companies including DoubleClick, where
he led GAM (formerly DFP) engineering, MediaMath (where he
built the original Terminal One platform), Magnite (where he
launched the DealID marketplace), and, most recently, Nexstar
Media Group, the largest broadcaster in the United States. A
sought-after speaker, he has appeared at events including the
National Association of Broadcasters, AdAge's Brand Summit, Advertising Week, ExchangeWire's ATS, and has been quoted in AdAge, Adweek, AdExchanger, Digiday, Business Insider, and The Wall Street Journal. CNBC and Bloomberg have also
interviewed him.

When he's not leading the Tech Lab in creating next-generation
digital advertising standards, Anthony can be found camping
and fly fishing in rivers and streams across the United States
with his 13-year-old son. When he's not standing in a river,

Anthony also enjoys hunting, reading, working out, cooking,
and getting lost on his customized 2016 Harley.

Colin is the co-founder of Retail Media Works. Retail Media Works with brands and retailers on their digital commerce and retail media strategies across the globe. Brand clients include Barilla, Fonterra (Australia and New Zealand), Kellanova, Optimum Nutrition and Sofidel / Kittensoft. Retail Media clients include Very Group, Ocado, Superdrug, Migros (Turkey), Metcash (Australia), Douglas (Germany), The Warehouse Group (NZ), and Cencosud (3rd largest retailer in Latin America)

Colin is also..
Marketing Week Magazine - writer & columnist - since 2015
Editor-in-Chief for the Retail Media X Newsletter for Internet Retailing.net
Columnist for UnMade marketing magazine om Australia – monthly.

Colin has written over 250,000 words on digital commerce and retail media including 8 best practice reports on
Amazon Advertising, Walmart Connect, Target Roundel, Instacart, Kroger Precision Marketing for WARC. Colin created the 7-week Advanced Course in Retail Media for Advertising Week.

Colin is the podcast Co-Host for the “Retail Media Therapy” podcast and The Retail Media Podcast: https://internetretailing.net/podcast/section/the-retail-media-podcast

Dominique Rose Van-Winther is the founder of Final Upgrade, an AI-powered consultancy focused on training, advisory and AI solutions for businesses to develop lasting competitive edge utilizing AI and other technologies. 

With over 20 years of experience leading teams at global firms like IPG, McCann, and WPP, she has also run D-Central, her own high-end AI consultancy, and led Asia-Pacific for The Hoffman Agency. 

Dominique is a seasoned public speaker on AI, helping companies build AI strategies and upskill executives. She serves as a Non-Executive Director for Synthar AI and is an early advocate and investor in blockchain. As an early adopter and champion of new cutting edge technologies, her passion for innovation, entrepreneurship, and building teams shines through her work across both startups and large enterprises.

Elena Turtureanu is an international lawyer, legal and privacy professional who advises C-Suite, senior leaders and product teams on complex global legal, privacy and compliance matters in cutting edge technologies.

 Currently serving as Vice President at Adform, she previously held senior legal roles including acting General Counsel at Smaato and Senior Counsel at SAP, a global software leader. Elena has a strong track record in regulatory and commercial matters, with deep expertise in data governance, privacy, SaaS, AI, trust & safety and transparency in digital environments.

Evangelia Mitoli is Sales & New Business Manager for the DACH market at DOUGLAS Marketing Solutions, the Retail Media division of DOUGLAS, with a strong focus on agency partnerships. She has been active in the Retail Media and eCommerce space for nearly a decade—starting at an agency specializing in marketplaces before transitioning to an Online Business Manager role, where she was responsible for the strategic planning and execution of campaigns.

From the very beginning, she has been deeply involved in data-driven marketing and innovative advertising formats, working across both performance marketing and upper-funnel strategies. 

She has implemented campaigns on platforms such as Twitch, DSP, Prime Video, and Freevee, advising clients on how to leverage digital advertising opportunities effectively. With this deep expertise, she now drives the development of holistic Retail Media strategies at DOUGLAS.

Inam Mahmood joined Nielsen in January 2025, and leads Audience Measurement across EMEA. He has
an extensive background in the advertising and marketing industry, with experience building and leading
teams at TikTok, and Revolut, amongst others.

Inam joined Nielsen from Revolut, where he was Head of Global Media Solutions, and played a pivotal
role in driving revenue growth. He built and led high-performing teams across the commercial function,
and developed and executed the brand’s GTM strategy, shaping its narrative and positioning.

Prior to that, Inam joined TikTok as the first commercial hire in EMEA in 2018, where he launched and
scaled the advertising business leading Europe and UK. He later led the launch of TikTok Shop in the
region, and also managed various monetisation initiatives across the business.

Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media. 

As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting global growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone.

 Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Mary O’Sullivan is a seasoned media and sustainability professional with over 25 years of
experience leading commercial, PR, and marketing functions across the media industry. With
deep operational insight and a passion for driving positive change, she has spent the past
seven years supporting sustainably-led brands and initiatives, helping them navigate the
complex intersection of media and environmental responsibility, whilst harnessing opportunities
for their business.

Mary has been working with the Ad Net Zero framework across Europe, guiding companies to
identify meaningful sustainability opportunities while ensuring transparent and credible
communication. Since 2023, she has led the Ad Net Zero initiative in Ireland and is now
transitioning its rollout across Europe, working with companies and brands that are playing a
pivotal role in aligning the media sector with global sustainability goals.

Marie De Cordier is a public affairs professional with expertise in European media policy. 

Based in Brussels, she has dedicated her career to shaping policy related to publishers’ digital business models, media companies’ financial sustainability, and regulation surrounding advertising, competition, and privacy. 

Marie has been instrumental in representing Nielsen's interests in European policy discussions since 2019. She played a key role in the creation of the Audience Measurement Coalition and actively serves on its Board and Management Committee.

Marie-Clare is the Industry Development & Insights Director for IAB Europe. 

Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. 

She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Ninon leads the privacy-oriented work of IAB Europe and oversees the TCF compliance programmes. 

She has previously worked at Leboncoin Group in Paris, responsible for ePrivacy & GDPR legal compliance for advertising operations, and at Sirdata on data protection where she took part in developing a commercial Consent Management Platform. Prior to Sirdata, she worked as consultant for an advisory firm in strategy, crisis communications & public affairs.

Prior to this, she spent 10 years in the public sector working with policy advisors and elected politicians at both a local and national level in the UK & Australia. Amongst many other things, this included running media, communications & PR functions for local government authorities in London. Rachel holds a Bachelor of Arts in Politics from the Australian National University, and is on the Board of Trustees for the East London based charity, the Bromely-by-Bow Centre.