Our annual flagship conference Interact welcomed industry leaders from across Europe and beyond on the 20th-21st of May 2025 at nHow Brussels, Belgium.
As digital advertising undergoes rapid transformation, clarity and purpose have never been more critical. From economic uncertainty to regulatory shifts and technological advancements, the industry must come together to innovate, collaborate, and build a thriving digital economy.
Interact 2025 is where the industry unites. Taken place on 20th-21st May in Brussels, this year’s event brought together leaders from across the ecosystem—agencies, publishers, advertisers, tech providers, and platforms—to foster the connections and conversations that drive progress.
Under the theme ‘Digital Skylight – Clarity and Purpose for 2025 and Beyond’, we shone a light on the most pressing challenges and emerging opportunities, equipping businesses and industry leaders with the insights needed to navigate change with confidence. Through a curated programme of high-level keynotes, expert panels, and interactive discussions, we explored the economic, social, and industry forces shaping the future.
Interact is not just a conference; it’s a catalyst for change—empowering you with the knowledge, connections, and inspiration to drive meaningful impact within your company and across the industry.
Taking place over two days, Interact 2025 began on 20th May at nHow Brussels with an evening networking reception - an opportunity to connect, exchange ideas, and set the stage for the insights ahead.
On 21st May, the main event featured a dynamic agenda exploring the key forces shaping the future of digital advertising. The day kicked off with Daniel Knapp unveiling the latest AdEx Benchmark Results, followed by thought-provoking keynotes from industry leaders. In the afternoon, attendees engaged in interactive workshops, masterclasses, and expert-led discussions in the Interactive Zone. Interact closed with an evening networking event at Rooftop 58, providing attendees with more opportunities to connect and interact.
Explore the full agenda here and stay tuned as we unveil more details on Interact 2026—this is one event you won’t want to miss!
If you haven’t experienced Interact before, check out our 2024 Wrap Blog, and Highlights Reel, to see what makes this an event not to be missed. Get ready for an even bigger and better Interact in 2026!
Sponsorship opportunities
Interested in partnering with us for Interact 2026? Reach out to mussard (at) iabeurope.eu to discuss how you can get involved!
