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Virtual Programmatic Day H1 2022

12th May | 12:00 CET – Register here

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.

Join us on 12th May at 12pm CET for this fantastic, live event; it is free to attend!

A big thank you to our sponsors, Quantcast and Yieldlove helping us to bring you this event, and to Nick Welch, IAB Europe Programmatic Trading Committee Chair for presenting.

Register here and secure your free space!

Agenda (subject to change)

12:00 – 12:05 – Welcome

12:05 – 12:15 – Keynote presentation: The European Ecosystem: New Partnerships and Shift in Value – Tom Suttle, Senior Digital Advertising Analyst, IAB Europe 

12:30 – 13:00 – Panel Discussion with Audience Q&A: Identity and Privacy: New Approaches and Innovations 

Is the industry on track to operate and innovate in a post-third-party cookie world? This panel will focus on the topic of privacy and identity to uncover the challenges and opportunities in Europe today. Moderated by Naïma Conton, Chief Operating Officer at Sirdata, this panel will explore where we are at today and what innovations are available as we transition into a post-third-party cookie world.

  • Morwenna Beales, VP of Strategic Partnerships at ID5
  • Paul Farrow, Senior Product Manager at Xandr
  • Christer Ljones, Head of Data at Schibsted Marketing Services

13:00 – 13:20 – Keynote presentation from our Sponsor, Quantcast: Let the cookie crumble – the countdown has begun

As the clock ticks down to 2023, the transition to a future without third-party cookies looms on the horizon. So many narratives of critical importance are wrapped up in this defining moment, from evolving notions of consumer privacy to the outsized role of the walled gardens. Developments over these next few years are set to define the future of advertising on the open internet. 

Thankfully, cutting-edge technologies are enabling us to confront the cookie deprecation head-on and provide solutions that are both effective and privacy-first. It is time for a fresh approach, to empower a new era of digital advertising on the open internet.

  • Ilaria Zampori,  General Manager, Quantcast Italy & Spain
  • Francesca Grassi Mantelli, Digital Marketing Cluster Lead, Vodafone

13:20 – 13:50 – Panel Discussion with Audience Q&A: CTV Deep Dive: The Programmatic Opportunity 

This panel will explore the CTV programmatic supply chain and the buying options available in Europe today. It will look at how it has evolved over the last 12 months, share best practices and look at what the future holds for this channel.

This session will be moderated by Lauren Bigland, Marketing Director EMEA at MediaMath, who will be joined by:

  • Sam Wilson, VP of Business Development and Enterprise Sales at Magnite Inc.
  • Colin Kurth, Global Head of Biddable Media for GSK at Publicis Media
  • Chris Kleinschmidt, Head of Platform Sales, EU at Samsung Ads
  • Sarah Standke, Senior Account Executive at The Trade Desk

13:50 – 14:20 – Panel Discussion with Audience Q&A: Diversity & Inclusion: How can we make programmatic more accessible?

This panel will address how we can demand and drive diversity and inclusion in the European digital advertising industry. How are we doing today and how can we continue to improve?

Vytautas Paukštys, Founder of Eskimi will moderate this session and will be joined by:

  • Amanda Cohrs, Senior Consultant Global Programmatic Advertising at ShowHeroes Group
  • Jacqueline Boakye, VP, Customer Success EMEA at PubMatic 
  • Michael Olaye,  Senior Business Development Manager at IAS

14:20 – 14:50 – Panel Discussion with Audience Q&A: Programmatic Advertising – Future Outlook

This panel will explore the topics and themes we should be focusing on today, and look at innovations and what’s next for programmatic advertising, in order to ensure a sustainable future. Moderated by Harriet Cunningham, UK Sales Director for Scibids, this panel with feature:

  • Guillaume Orsolini, Head of Sales at Yieldlove
  • Ionut Ciobotaru, Co-CEO Verve Group
  • Artur Semionov, Director of Product & Innovation, Xaxis EMEA

  • Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph 


Event Partners 

Quantcast is a global advertising technology company. The creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, reaching people in the right place, at the right moment.



In 2016 the Financial Times ranked Yieldlove at 39th on its list of the fastest growing tech companies in Europe. Since 2017 they have been a part of the Ströer Group, Europe’s largest premium ad sales house and publisher.

Yieldlove solutions are the result of close collaboration between experienced ad managers, developers, mathematicians and statisticians: a team of highly passionate and skilled individuals from around the globe.


Meet the speakers:

Nick Welch, Head Of Programmatic and Publisher Development, Northern Europe at Integral Ad Science and Chair of IAB Europe’s Programmatic Trading Committee


Tom Suttle, Senior Digital Advertising Analyst at IAB Europe

As Senior Digital Advertising Analyst for IAB Europe, Tom specialises in market intelligence, contributing to research and analysis on the digital advertising industry. Tom supports the research agenda through data collection, modeling and delivering insights on the impacts on the wider industry. Previously, Tom was senior manager of revenue operations at the Guardian, responsible for the commercial analysis and strategy of their advertising business. In between that role and IAB Europe, Tom also worked in strategy and insights for the agency team for Google, responsible for analysis of performance with key agency partners.


Naïma Conton, Chief Operating Officer at Sirdata

Naïma Conton is in charge of Sirdata’s activities since she joined the company in 2017 as Chief Operating Officer and DPO. Leading a 40 people team, she is responsible for driving revenue growth, product adoption, setting priorities alongside the whole Sirdata’s team and supervising relationships with sell-side and buy-side platforms, partners, publishers, agencies and advertisers.

Naïma has consistently demonstrated the ability to navigate into market innovations, drive and deliver results. First at Affilinet, before the company was acquired by Awin, empowering advertisers and publishers of all sizes to grow their business online, then at Bilendi, in 2007, building and implementing customer engagement and loyalty services across multiple markets.  She then started a first entrepreneurial adventure as a co-founder in the wine industry, before joining Tradedoubler in 2013, a leading international performance marketing company, listed on the OMX Nordic Exchange, for accompanying marquee customers such as Accor, Disney, L’Occitane, Meetic to expand their digital campaigns across the globe thanks to her teams based in Europe and Brazil.


Morwenna Beales, VP of Strategic Partnerships at ID5

Morwenna Beales is the VP, of Strategic Partnerships at ID5. She has 13 years of experience in the digital advertising industry and specialises in business development, a global consultancy, team management and operations, focussing primarily on publisher and platform relations.

In 2007, Morwenna began working in Ad Networks and then moved on to Rubicon Project, where she worked as VP, Strategic Accounts for just under seven years.

With ID5, Morwenna has been developing global strategic partners and looking after key platform relationships since she joined in 2018.


Paul Farrow, Senior Product Manager at Xandr

Dr Paul Farrow is responsible for directing privacy strategy at Xandr, as well as building out a suite of privacy-first browser identity technologies across the Xandr platform.”


Christer Ljones, Head of Data at Schibsted Marketing Services

Christer Ljones heads up the data teams at Schibsted Marketing Services, the advertising sales division of the media group behind the largest news and marketplace brands in the Nordics. His team deals with the targeting, insights and ecosystem integrations needs of advertisers across the Nordics. Christer has been in the advertising business for 15 years and piloted Schibsted´s initial first-party data offering back in 2010. He later played a key role in the formation of an audience and insights-focused advertising portfolio across Schibsted´s many brands. Schibsted bets heavily on user authentication and holds a strong belief in user choice and education about how data is used.


Lauren Bigland, Senior Director, Global Marketing & Communications at MediaMath

With a decade’s experience in adtech and one of The Drum’s 50 under 30, Lauren previously headed up global marketing for both S4M (Ask Locala) and LoopMe.


Sam Wilson, VP of Business Development and Enterprise Sales at Magnite Inc.

As VP, of Business Development and Enterprise Sales at Magnite, Sam Wilson is responsible for driving commercial growth throughout the region. He has over 15 years of experience working across the digital advertising industry, specialising in connected TV (CTV), programmatic, and digital media sales.

His extensive career and ability to educate key market players on the benefits of digital advertising have resulted in unprecedented results for his clients, particularly within the new TV ecosystem.

Prior to Magnite, Sam held the position of VP Platform, EMEA at SpotX, before the business was acquired by Magnite in April 2021. He has previously worked at Brightcove, Kaltura and Limelight networks driving their growth in the European Market.


Colin Kurth, Global Head of Biddable Media for GSK at Publicis Media

Colin is the Global Head of Biddable Media for GSK at Publicis Media where he helps grow a successful partnership with GSK’s Global Media team through innovation and global practice enhancements. Starting his career in Chicago as an SEM account manager, Colin quickly emerged as a digital leader in the marketplace helping launch the Social practice for Publicis Media’s trading desk, VivaKi, before moving to New York where he assumed the role of US Programmatic practice lead for Zenith. While at Zenith, Colin built a team of 40 trading specialists planning and buying programmatic and social campaigns for marquee clients like Verizon, Kohl’s, JPMorgan Chase, Luxottica and Reckitt. Today, Colin’s global role for GSK allows him to thoughtfully build unique digital experiences for brands that challenge conventional media thinking.


Chris Kleinschmidt, Head of Platform Sales, EU at Samsung Ads

Chris has been an early member of the Samsung Ads business and has been part of the team for the last 6 years and helping establish the business in both the US and the EU markets. With extensive knowledge of the CTV space across both the US and the EU, Chris is currently managing the EU platform sales division within Samsung Ads that is responsible for ensuring that Samsung offers a world class and seamless programmatic platform for both advertisers and technical partners. Chris prides himself on simplifying complex solutions and working closely with partners in a very pragmatic fashion.   Before moving to London 4 years ago, Chris was based in NYC and has focused his career exclusively in digital video and video analytics, previously working for companies like AOL/Moat/Visible Measures.


Sarah Standke, Senior Account Executive at The Trade Desk

Sarah Standke is a Senior Account Executive at The Trade Desk. In her role, she helps leading brands successfully set up and optimise digital campaigns to clearly demonstrate the contribution of data-driven marketing to business growth. A marketing management graduate, she has several years of sales experience and expertise in digital moving image advertising and contextual marketing. Before joining The Trade Desk, Sarah held several positions at organisations including Unruly and Vibrant Media.


Vytautas Paukštys, Founder of of Eskimi

Vytautas Paukštys is the founder of Eskimi, a global ad-tech programmatic and data company. He has been leading Eskimi for 15 years already and the company has been growing and expanding their services to over 160 countries with a reach of more than 1,5 B users.


Amanda Cohrs, Senior Consultant Global Programmatic Advertising at ShowHeroes Group

As Senior Consultant Global Programmatic Advertising for the ShowHeroes Group, Amanda Cohrs is responsible for the business development of their global programmatic platform partnerships across all ShowHeroes brands as well as leading the in-house consulting group “Programmatic Force”. With her team, she is centralizing the programmatic business including over 20 SSPs while coordinating new partnerships according to the group’s strategy.

Amanda is implementing her own personal brand with her own Podcast in the Adtech industry. In cooperation with The Digital Distillery, Amanda has been the driving force behind the launch of The Digital Distillery Podcast in 2021. As the main host of “Programanda”, she talks and interviews key players from the AdTech industry. She is also passionate about empowering women in AdTech.


Jacqueline Boakye, VP, Customer Success EMEA at PubMatic 

Jacqueline has more than 17 years of media & technology experience. She joined PubMatic in 2014 and quickly moved up the career ladder, being appointed to Vice  President, Customer Success, EMEA in February 2022. She is responsible for the strategic leadership of the EMEA customer success team that supports PubMatic’s publisher clients. A key focus for Boakye is helping to drive the adoption of PubMatic’s omnichannel solutions. Throughout Jacqueline’s time at PubMatic, she has proven to be an effective team leader, cultivating a deep understanding of our products and working with our customers to help them take advantage of the opportunities that programmatic has to offer.

Prior to joining PubMatic, Jacqueline held various director-level positions at Maxifier, Nativ & Vidoeplaza (both acquired by Ooyala), Microsoft, where she played a key role in their commercial growth efforts.


Michael Olaye,  Senior Business Development Manager, IAS

At IAS, Michael Olaye leads Business Development for EMEA, working across Programmatic and Social Platforms as well as driving IAS’s gaming business globally.

Michael has over 14 years of experience working in digital advertising, and previously held positions at Outbrain, Rubicon Project (Magnite) and Swedish publishers, The Local and Keystone Education Group.


Harriet Cunningham, UK Sales Director for Scibids

Harriet Cunningham is the UK Sales Director for Scibids where she is responsible for the expansion of GroupM, Dentsu, Publicis and Independent agency engagement. Previously, Harriet spent 7 years at MiQ; from a graduate to a Group Agency Director, Harriet spent much of her time growing the UK GroupM relationship. Over the years she co-founded WiQ, the company’s network for female employees, and the birthplace of its inclusivity and diversity department. In 2020, Harriet was awarded Campaign’s 30 under Thirty award and judged the Campaign Media Week Awards. In 2022, Harriet joined Bloom as a member and mentor and was awarded the WACL Talent Award, where she will be training to be a coach at the University of Cambridge.


Guillaume Orsolini, Head of Sales at Yieldlove

Guillaume Orsolini has gathered over 10 years of sales and international negotiation experience in various industries. As the Head of Sales at Yieldlove, he has been overseeing the international publisher growth for the past 6 years while managing the company’s key accounts. His publisher-oriented vision and deep understanding of the online advertising industry led him to assume a key role in the transformation of Yieldlove, from an owner-operated startup to becoming the programmatic branch of the Ströer Group, one of the largest media houses in Europe.


Ionut Ciobotaru, Co-CEO Verve Group

Ionut Ciobotaru founded the mobile monetization platform PubNative and has 15+ years of experience in the ad tech industry. Previously working for Applift, Weebo and EA, Ionut is Verve Group’s Co-CEO.


Artur Semioniv, Director of Product and Innovation at Xaxis EMEA 

Artur is a Director of Product and Innovation at Xaxis EMEA with over 8 years of experience in programmatic. In his role, Artur works across a range of projects driving innovation regionally and globally for Xaxis. His team and he are responsible for building solutions specifically tailored to client needs, thus, helping them achieve their desired business outcomes from their digital investments and then scaling these solutions across the region.


Elsa Demain-Griffiths, Digital Sales & Innovation Director at The Telegraph

Elsa Demain-Griffiths is the Digital Sales & Innovation Director for The Telegraph with overall Digital and Programmatic sales ownership. With over 10 years of experience in the digital and programmatic space, Elsa has worked across technology and publisher-level businesses driving digital growth and transformation. The last 4 years have focused heavily on publisher digital sales transformation.

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