Virtual Programmatic Day – H1 2021
Thursday 6th May | 12:00 CET – Register here to secure your space!
The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience.
Topics on the agenda include what the programmatic advertising landscape in Europe looks like today, the latest developments as we transition into a post third-party cookie era, what programmatic trading means to advertisers, and the importance of data protection and privacy in a programmatic world.
Time Zone CET
12:05 – 12:15 – The European Programmatic Advertising Landscape: Keynote with IAB Europe’s Chief Economist, Daniel Knapp
Led by Dr. Daniel Knapp, the keynote will provide a current overview of the Programmatic Advertising Landscape in Europe, outline key opportunities and barriers to its success, and provide a sneak preview into the AdEx Report.
12:15 – 12:45 – Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape
The panel will follow on from the keynote presentation to discuss the biggest trends in programmatic advertising today, and what the main opportunities and barriers are to its success.
12:45 – 13:30 – Panel Discussion with Audience Q&A: The Evolution of Programmatic Advertising in a Post Third-Party Cookie World
The panel will discuss the most up-to-date solutions and guidance on market alternatives to third-party cookies. It will explore where we are at today and what alternatives and tactics are available as we transition into a post third-party cookie world.
13:30 – 14:15 – Panel Discussion with Audience Q&A: Programmatic Trading – What it Means to Advertisers Today
As more and more advertisers look to adopt a hybrid approach to programmatic buying, this panel will explore the in-house model. It will look at whether taking programmatic in-house is still popular amongst advertisers and what programmatic trading means to them today, in terms of attribution, and preparing for a post third-party cookie world.
14:15 – 14:55 – Panel Discussion with Q&A: Data Protection & Policy for the Programmatic Advertising Industry
This panel will explore what the overall sharing of data really means and will outline the latest policy developments (including ePrivacy) that the industry must be aware of.
14:55 – 15:00 – Thanks & Close
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