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Virtual Programmatic Day – H1 2021

Thursday 6th May | 12:00 CET – Register here to secure your space!

The Virtual Programmatic Day (VPD) brings together industry experts and thought-leaders to explore the latest trends, drivers, and barriers impacting programmatic trading in Europe. This is the largest virtual event in the programmatic industry, with global leaders and experts coming together for a series of panel discussions and audience Q&As in a fully interactive and engaging experience. 

Topics on the agenda include what the programmatic advertising landscape in Europe looks like today, the latest developments as we transition into a post third-party cookie era, what programmatic trading means to advertisers, and the importance of data protection and privacy in a programmatic world.  

Event Agenda

Time Zone CET

12:00 Welcome

12:05 – 12:15 – The European Programmatic Advertising Landscape: Keynote with IAB Europe’s Chief Economist, Daniel Knapp

Led by Dr. Daniel Knapp, the keynote will provide a current overview of the Programmatic Advertising Landscape in Europe, outline key opportunities and barriers to its success, and provide a sneak preview into the AdEx Report.

12:15 – 12:45 – Panel Discussion with Audience Q&A: The European Programmatic Advertising Landscape 

The panel will follow on from the keynote presentation to discuss the biggest trends in programmatic advertising today, and what the main opportunities and barriers are to its success. 

12:45 – 13:30 – Panel Discussion with Audience Q&A: The Evolution of Programmatic Advertising in a Post Third-Party Cookie World

The panel will discuss the most up-to-date solutions and guidance on market alternatives to third-party cookies. It will explore where we are at today and what alternatives and tactics are available as we transition into a post third-party cookie world.

13:30 – 14:15 – Panel Discussion with Audience Q&A: Programmatic Trading – What it Means to Advertisers Today 

As more and more advertisers look to adopt a hybrid approach to programmatic buying, this panel will explore the in-house model. It will look at whether taking programmatic in-house is still popular amongst advertisers and what programmatic trading means to them today, in terms of attribution, and preparing for a post third-party cookie world. 

14:15 – 14:55 – Panel Discussion with Q&A: Data Protection & Policy for the Programmatic Advertising Industry 

This panel will explore what the overall sharing of data really means and will outline the latest policy developments (including ePrivacy) that the industry must be aware of. 

14:55 – 15:00 – Thanks & Close 

Event Partners

OneTrust PreferenceChoice™ enables marketers and publishers to drive transparent user experiences, build trust, and comply with 100s of global data privacy regulations, including the CCPA, TCPA, CASL, and GDPR. With PreferenceChoice, organizations can implement a privacy first, customer centric approach to marketing and sales activities, collect user consent and preferences across channels, domains, and devices, scan for website and mobile app tracking technologies, automate consumer rights requests, and centralize consent and preferences data for easy consumption across martech systems.  

Originally founded in 2008 by game developers, for game developers, AdColony has been helping apps grow and monetize their apps since Apple first introduced the App Store. AdColony is passionate about delivering the highest quality video advertising and beyond. AdColony is committed to delivering experiences that make monetizing a win for advertisers, developers, and users alike. We’ve been on the bleeding edge of instant-play video, interactive video, playables, advanced bidding, and we’re ready for the future with full support for SKAdNetwork, AppTrackingTransparency, IAB standards, and beyond.

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