IAB Europe Event: TCF v2.0 in Practice – Webinar for Publishers

IAB Europe, in partnership with IAB Tech Lab, announced on 21 August 2019 the launch of the second iteration of Transparency and Consent Framework (TCF) v2.0. Over the last year, vendors and CMPs have been working hard to update their tech stacks, to ensure they comply with the new technical specifications, protocols and policy documents by 15th August 2020, the switchover date for TCF v2.0.

TCF v2.0 continues to support the overall drive of the TCF to increase consumer transparency and choice, management by digital properties of consent and compliance, and industry collaboration that centres on standardisation. Publishers employing TCF v2.0 gain greater control and flexibility with respect to how they integrate and collaborate with their technology partners. New publisher functionality allows them to restrict the purposes for which personal data is processed by vendors on a publisher’s website on a per-vendor basis.

TCF v2.0 Real-life CMP Implementations

This webinar is dedicated to publishers looking to successfully switch over to TCF v2.0 in the coming months. TCF v2.0 Validated CMPs including Quantcast, Conversant and OneTrust will be used as real-life examples of TCF v2.0 implementations and we will show you how to bring GDPR compliance in the digital advertising industry to the next level. The webinar will be followed by a Q&A to help answer any technical and policy questions publishers may still have about TCF v2.0. Register here.


  • TCF v2.0 Introduction – Filip Sedefov, IAB Europe (5 mins)
  • TCF v2.0 CMP compliance and enforcement – Patrick Verdon, IAB Europe (5 mins)
  • TCF v2.0 CMP case study and best practices (please see below for full details on what will be covered):
    • Quantcast (10 mins)
    • Conversant (10 mins)
    • OneTrust (10 mins)
  • Q&A (20 mins)


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