Interactive Advertising Bureau

Retail Media Impact Summit

Retail Media Impact Summit 2025
24th September 2025 | Amsterdam

We’re officially sold out – registration is now closed!

IAB Europe is proud to present the first-ever edition of the Retail Media Impact Summit - a bold new leadership event created to define the future of Retail Media across Europe and beyond.

This one-day summit will unite 150 senior decision-makers, from visionary retailers and innovative advertisers to pioneering tech partners and policy shapers. Through high-impact keynotes, collaborative workshops, and expert-led breakout sessions, we’ll unpack the toughest challenges, spotlight new opportunities, and shape the next chapter of this fast-changing space.

Why attend?
Because this isn’t just another industry event. It’s where leaders unite to impact the future of retail media in Europe - building meaningful content, exchanging powerful insights, and driving change through collaborative roundtables and hands-on workshops.

What to Expect

  • Powerful keynotes and thought-provoking fireside chats, including a macroeconomic outlook from our Chief Economist, Daniel Knapp, and a keynote on the opportunity to lead with Managing Director, Adaptive Retail Group & Chief Strategist, Vantage, Drew Cashmore.

  • Strategic and technical breakout sessions on guidelines, standards, and innovation that span six core themes, including:

    1. Incrementality Measurement
    2. Retailer First‑Party Data & Clean Rooms
    3. Evolution of On‑Site Opportunities
    4. The Duo Effect – Retail Media & CTV
    5. Evolution of Industry Standards for Commerce Media
    6. Digital In‑Store Buying and Measurement

  • During the breakout sessions, you can choose one of three inspiring sessions, each taking place in a different room at the same time:

    Each room offers a unique setting to explore new ideas and connect with others. Pick the session that interests you most!

    Please note: Attendees will need to register for their preferred breakout session prior to the event.

  • Exclusive roundtables and collaborative workshops

  • A networking dinner to connect with peers and unwind in style

Who Will Be There?

  • Retailers, Brands, Agencies, Ad Tech, Publishers
  • C-Suite Leaders, Directors, Senior Managers
  • Global & Regional Market Influencers

Curated with the input of a multi-stakeholder committee, including WFA, leading retailers, agencies, and more, the agenda is designed to deliver real value, provoke big ideas, and accelerate collaborative progress.

 

In Collaboration with VIA

The Retail Media Impact Summit 2025 is proudly organised in collaboration with VIA, the national trade association for the marketing and media industry in the Netherlands and a valued member of IAB Europe. VIA’s local expertise and deep industry connections bring essential insights to the event, helping to shape a truly impactful and regionally grounded experience in Amsterdam.

Agenda

09:00-09:30
REGISTRATION & NETWORKING

Brief networking & coffee

Located in the The Theatre Hall

09:30-09:50
WELCOME AND INTRODUCTION

Hosts: Patricia Grundmann & Jason Wescott

Located in the The Theatre Hall

09:50-10:25
KEYNOTE & AUDIENCE Q&A

Daniel Knapp, Chief Economist, IAB Europe

Located in the The Theatre Hall

 

10:25-10:45
KEYNOTE & AUDIENCE Q&A

Drew Cashmore, Retail Media Leader & Strategist

Europe's Leapfrog Moment in Retail Media: The Opportunity to Lead

Located in the The Theatre Hall

10:45-11:00
FIRESIDE CHAT

Fireside Chat: The Live Retail Media Roundtable with Daniel Knapp and Drew Cashmore

Located in the The Theatre Hall

11:00-11:05
CLOSING OF MORNING PLENARY

Hosts: Patricia Grundmann & Jason Wescott

Located in the The Theatre Hall

11:05-11:30
COFFEE BREAK

Located in the The Theatre Hall

11:30-12:20
BREAK OUT SESSIONS

3 breakout sessions in 3 rooms located in:

1 Breakout room: De Studio
2 Breakout room: De Foyer
3 Breakout room: Het Bankgeheim

11:30-12:20
BREAK OUT ROOM: DE STUDIO

Chris Riegel, CEO of STRATACACHE

Unlocking the Untapped Potential of Digital In-Store: What will it take to get to the Next Frontier? 

11:30-12:20
BREAK OUT ROOM: Bankgeheim

Yara Daher, Retail Media Consultant, IAB Europe
Tami Harrigan, Vice President, Business Development, AppsFlyer Data Collaboration 

Debunking Clean Room Myths: Building a Smarter Data Collaboration Blueprint

11:30-12:20
BREAK OUT ROOM: De Foyer

Dan Sands, Regional Director, EMEA, Zitcha              Lisa Avery, Director of Customer Success EMEA, Zitcha

Michael Islip, Founder of Grace & Co 

Colin Lewis, Public speaker, Editor in Chief at Internet Retailing & Advisor at Grace & Co

Breaking the Channel Mindset: One Retailer, One Shopper, One Strategy

12:30 - 13:30
Lunch

Located in the The Theatre Hall

 

13:30-14:20
BREAK OUT SESSION

2 breakout sessions in 2 rooms located in:

1 Breakout room: De Studio
2 Breakout room: Het Bankgeheim

 

13:30-14:20
BREAK OUT ROOM: DE STUDIO

Josh Gray, Head of Global Commerce Product Strategy & Operations, TikTok                                  Steve Lockwood, Head of Client Measurement, Europe, TikTok

Scaling Outcomes in Retail Media

13:30-14:20
BREAK OUT ROOM: Bankgeheim

Daniel Knapp, IAB Europe

Sandy Ukat, Lead Data Solutions, RTL Ad Alliance

Paul Rottstegge, Head of OFMG Offer & Ad Tech, OBI First Media Group

The Duo Effect: Retail Media and Connected TV

14:25-15:15
BREAK OUT SESSION

3 breakout sessions in 3 rooms located in:

1 Breakout room: De Studio
2 Breakout room: De Foyer
3 Breakout room: Het Bankgeheim

 

14:25-15:15
BREAK OUT ROOM: DE STUDIO

Paul Dahill, Managing Director, EMEA Sales, Koddi

From Promise to Performance: Building an Off-Site Retail Media Strategy That Works

 

14:25-15:15
BREAK OUT ROOM: Bankgeheim

Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe

Christian Raveaux, Retail Media Connect, REWE

Barbara van Kaauwen, Lead Sales & Business Development Manager, DOUGLAS Marketing Solutions

Maurits Priem, VP Monetization, Europe and Indonesia, Ahold Delhaize

Evolution of On-Site: Sponsored Products and Ad Portfolio Diversification

14:25-15:15
BREAK OUT ROOM: De Foyer

Yara Daher, Retail Media Consultant, IAB Europe

Collin Colburn, VP, Commerce & Retail Media, IAB US

Tom Ashby, Global Lead, Media Services, WFA

Bridging Trade and Media: Navigating Investment Convergence in Retail

15:20-16:10
BREAK OUT ROOM: DE STUDIO

Yara Daher, Retail Media Consultant, IAB Europe   

Stanislas Lajouanie, VP Brands EU & LATAM, Liveramp                                                             

Collin Colburn, VP, Commerce & Retail Media, IAB US

Advancing Incrementality Measurement                

15:20-16:10
BREAK OUT ROOM: Bankgeheim

Drew Cashmore, Managing Director, Adaptive Retail Group & Chief Strategist, Vantage

Andreas Preuer, EMEA Lead for Retail & Commerce Media, Moloco

Retail Media Reimagined: How AI Is Reshaping Strategy, Measurement & Shopper Experience

16:10-16:25
COFFEE BREAK

 

 

16:30-16:45
FIRESIDE CHAT

Jason Wescott, Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee

Andy Flint, Head of Business Development, ABC 

Kathryn Hodgkinson, ABC  

Raising the Bar: Inside IAB Europe’s Retail Media Certification Programme

Located in the The Theatre Hall

16:45-17:00
KEYNOTE   

Lucy Cunningham, Head of Media and Propositions, EMEA & APAC, dunnhumby          Emma Foley, Head of Strategic Planning, Tesco Media and Insights Platform                                             

Go Far, Go Together

Located in the The Theatre Hall

17:00-17:10
CLOSING KEYNOTE 

Jeroen Wagenaar, Head of Country Sales, MediaMarktSaturn Retail Media

Located in the The Theatre Hall

17:10-17:20
EVENT WRAP UP AND CLOSE

Hosts: Patricia Grundmann & Jason Wescott

Located in the The Theatre Hall

19:00-21:00
NETWORKING DINNER

Located in the The Theatre Hall

 

Speakers

Patricia
Grundmann

VP of Retail Media, MD OBI First Media Group & Vice Chair of IAB Europe’s Retail & Commerce Media Committee
As an experienced leader in the retail media sector, Patricia has helped to build up and manage the OBI First Media Group over the past 6 years. First as Lead, as Head of, then as Director and currently as Vice President Retail Media and Managing Director, the topics of Business Strategy & Development, Product Development, Marketing and Leadership are close to her heart.

Before joining OBI, she was Head of Business Development & Partner Management at OTTO Group / shopping 24. For more than 3.5 years was Team Lead Sales & Marketing for moebel.de Einrichten & Wohnen AG, a subsidiary of ProSiebenSat1. She was able to develop her passion for the topics of communication, innovation and transformation as well as her passion for brands and people as co-founder of a consulting firm for ideation.

Jason
Wescott

Global Head of Commerce Solutions, WPP Media & Chair of the IAB Europe’s Retail & Commerce Media Committee
Jason, a luminary in Global Commerce at GroupM, possesses a dynamic 15-year journey, spanning b2b sales, E-Commerce, and Retail Media.

As the former European E-Commerce lead for Hasbro, he seamlessly transitioned his expertise to pivotal senior Commerce roles at Publicis Groupe and now WPP’s GroupM. Jason's fervour lies in crafting global growth strategies that seamlessly integrate people, data, and AdTech. His client engagements have included Colgate-Palmolive, Amazon, Samsung, P&G, HP, Disney, and Vodafone.

Elected Chair of IAB Europe’s Retail Media Committee in January 2024, Jason champions this multi-stakeholder group’s industry-defining work in standardisation across this nascent category of digital advertising.

Marie-Clare
Puffett 

Industry Development & 
Insights Director, 
IAB Europe

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe's industry engagement and initiatives within Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Andreas
Preuer

EMEA Lead for Retail & Commerce Media, Moloco
Leads Moloco Commerce Media in EMEA and previously led business teams at Google Ads and Android in Europe and the United States. Helped build Oterlu.ai (now Reddit) to keep communities safe via AI.

Andy
Flint

Head of Business Development, 
ABC
Andy Flint is the Head of Business Development at ABC and has extensive commercial and technical knowledge from over 20 years working for the independent media auditor.

In his current role, he’s responsible for business development across all media sectors, both traditional and digital. Andy sits on numerous industry working groups with expertise spanning sectors including retail media, data privacy, brand safety, ad fraud, digital publishing and more. During his time at ABC, he ran the company's Internet Technical
Group for 15 years and has spearheaded many projects seeing new industry standards and
certification schemes successfully enter the market.

Andy’s media career began in 1993 at VNU Business Publications Ltd. As an Associate Publisher, he held commercial responsibility for editorial and sales staff across several professional IT titles, including Computer Contractor and PC Week. During this time, he also developed and launched Jobnet, the company's first website for IT contractors. He worked for Learned Information in Oxford, a publisher of scientific journals and later returned to VNU in 1997 as a Publisher, where he was
responsible for Financial Director and Management Consultancy magazines. He joined Advanstar at the beginning of 1999 as Group Publisher with commercial responsibility for two call centre titles, before joining ABC Electronic later that year, working with Richard Foan to develop ABC’s role within digital media.

Barbara
van Kaauwen

Lead Sales & Business Development BENE, DOUGLAS Marketing Solutions
Barbara van Kaauwen is Lead Sales & Business Development Manager for the Benelux region at DOUGLAS Marketing Solutions, covering the Dutch and Belgian markets.
With over six years of experience in digital marketing and media, she brings a broad background across industries such as beauty, FMCG, and travel – and a strong international perspective from her work in both the Netherlands and Germany.
Before joining DOUGLAS, Barbara worked with brands such as NEONAIL, Secret Escapes, and Royal ERU, where she led initiatives in market expansion, influencer marketing, social media, and performance-driven campaigns.
Her strategic mindset, analytical strengths, and creative drive make her a trusted partner for brands aiming to leverage Retail Media for sustainable growth.

Chris 
Riegel 

CEO,
STRATACACHE
Chris Riegel is the CEO/Founder of STRATACACHE, a global group of complementary technology companies that provide advanced digital signage, martech, retail media networks and consumer insight solutions to the world’s leading firms. 

Chris is an often-quoted speaker on technology and business, and a subject matter expert on topics ranging from the future of the customer experience to emerging artificial intelligence and next generation computing and digital display technology. Chris believes in a strong company ethos that attracts, motivates, and retains the best and brightest with a culture that is more than a 9-to-5, supporting multiple charitable causes.

Christian
Raveaux

Retail Media Connect,
REWE
Christian has been a fan of retail since his school days and has nearly 20 years of experience in specialist and leadership positions in consulting, strategy, and customer loyalty. He played a key role in establishing the PAYBACK program at REWE and, in his role overseeing Retail Media Connect, he is committed to scaling Retail Media and providing brands and agencies with easy access to the channels and products of REWE, PENNY, and ZooRoyal.

Collin
Colburn

VP, Commerce & Retail Media,
IAB
Collin Colburn serves as Vice President, Commerce & Retail Media at IAB where he leads the Commerce Center of Excellence. Collin is focused on driving innovation, education, and standards across the commerce ecosystem to deliver better customer experiences and business outcomes.

Before joining IAB, Collin led Growth and Go-To-Market Strategy at Horizon Commerce. Prior to that, Collin spent over a decade at Forrester, holding multiple leadership roles. Specifically, he spent six years leading Forrester’s performance marketing research and pioneered the company’s initial coverage of retail media. In this role, Collin worked with a wide range of B2B and B2C CMOs and their teams to drive performance improvements in their marketing initiatives. His research and insights were frequently quoted in publications such as The New York Times, The Wall Street Journal, Digiday, and MediaPost. A popular industry speaker, Collin has keynoted global industry and vendor events in addition to being a quarterly guest on Bloomberg TV. During his last several years at Forrester, Collin sharpened his consultative selling skills by growing the company’s Fortune 500 list of clients. This unique blend of visionary thought leadership and commercial success allows Collin to empathize and collaborate with marketing and business leaders across the commerce ecosystem.

Colin
Lewis

Director, 
Retail Media Works
Colin is one of the UK’s leading experts in eCommerce, Marketplaces, and Retail Media: he ran his first eCommerce website – turning over $100m - in 2006.

Colin advises both brands and retailers in Europe on their retail media strategy. He is the author of six Best Practice reports on Retail Media, including Amazon Advertising, Walmart Connect, Target Roundel, Kroger Precision Marketing and Instacart and well as eCommerce Best Practice and Marketplaces Best Practice Reports.

Colin is a Marketing Week Magazine columnist - since 2015, as well as being a columnist for WARC with the focus on Retail Media.

He has an MBA and MSc in Marketing as well as being an Aussie passport holder, having worked in Australia for eight years.

Daniel
Sands

EMEA Sales Director, 
Zitcha
Dan Sands is EMEA Sales Director at Zitcha, leading regional growth and partnerships with retailers including Ocado, Superdrug, and Frasers Group. He helps retailers leverage live POS data to plan and measure with confidence. Previously, he led EMEA retail partnerships at Firework (securing LEGO’s global contract), drove early retail media adoption at CitrusAd, and built GS1 UK’s first SaaS go-to-market, achieving ~75% grocery sector coverage. Dan also serves on IAB Europe’s Retail Media Committee.

Daniel
Knapp

Chief Economist,
IAB Europe
Dr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with more than 15 years of international experience. He has served in leadership roles spanning market analysis, strategic advisory, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also an associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE) on the sociology of algorithms and the datafication of media. In addition to his role at IAB Europe, he is CSO at Twins Digital, a marketing services company, and partner at Ecuiti, a data science firm.

Drew
Cashmore

Managing Director, Adaptive Retail Group & Chief Strategist, Vantage
Drew is a retail media strategist and thought leader with a background in building, commercializing and scaling new business models in the retail sector across the globe.

He was an original architect of and former executive at Walmart Connect in the U.S. and Canada, helping to scale the retail media business to $2BN and beyond. In addition, Drew was a founding member of Walmart eCommerce and the CMO of a SoftBank-backed Live Shopping platform called Firework.

Today, Drew runs a retail media strategy group called Adaptive Retail, as well as leading strategy for a retail media orchestration layer called Vantage Retail Media. He spends his days consulting for some of the world’s largest retailers on their monetization strategies.

Emma 
Foley

Head of Strategic Planning, Tesco Media and Insights Platform
Emma began her media journey at the Guardian before moving to dunnhumby where she has led commercial media and insight teams for 10 years before setting up our Strategic Planning function 3 years ago.


She is an expert in building insight led integrated media plans to help connect customers across multiple channels and now heads up strategic planning. This sees her build and develop teams to help clients and agencies identify and drive opportunities for success with Tesco, using retail media expertise to deliver desired business outcomes.

Kathryn
Hodgkinson

Audit Manager,
ABC
Kathryn is a highly experienced Audit Manager at ABC, where
she has been a driving force for over 9 years. Leveraging her
background in publishing, she seamlessly transitioned to
helping clients navigate the complexities of modern digital
media.
With specific expertise in developing cutting-edge software and digital audit programs, Kathryn brings a dynamic, forward-thinking approach to every project. She’s instrumental in shaping ABC’s audit products and contributes significantly to industry standards.
Beyond managing a large team of auditors, Kathryn's areas of expertise are broad, including website
auditing, online privacy, content verification (brand safety), AI, viewability measurement, and
COUNTER. Her technical and dynamic approach has also led her to successfully lead numerous
bespoke audit projects.
Kathryn is ABC's lead expert in Retail Media auditing. She’s developed a unique certification program
tailored to meet the needs of businesses in this fast-evolving landscape, all while upholding ABC's
core values of rigor and trust.

Lucy 
Cunningham 

Head of Media and Propositions, EMEA & APAC, dunnhumby
In her 14-year career, Lucy has held senior roles across agencies, retailers and technology start-ups - giving her a broad understanding of digital media, data strategy and commercial leadership. She began her career as a digital planner/buyer, before moving into senior positions across a variety of network and independent agencies where she led digital strategy for major clients including eBay and The Telegraph.

Lucy then joined Nectar360, where she rebuilt the digital media proposition for Sainsbury’s, launched the Digital Trading Platform and led partnerships with major platforms including Facebook, Google and Channel 4. Her work spanned product development, data governance, partnerships and media strategy, helping FMCG brands deliver data-led campaigns across the funnel.

She went on to serve as Chief Commercial Officer at a retail tech start-up, shaping early commercial strategy, product-market fit and team development ahead of launch.

Her current role at dunnhumby sees her leading teams delivering retail media projects on behalf of retail clients - building insight-led, multi-channel media plans and strategies that drive commercial performance.

Through her wide-ranging experience, Lucy brings deep expertise in digital media, first-party data and go-to-market strategy across both UK and global markets

Lisa
Avery 

Director of Customer Success,
Zitcha
Lisa Avery is Director of Customer Success at Zitcha, where she leads the EMEA post-sales team in driving measurable outcomes for retailers. With over 20 years’ experience across retail and technology, she specialises in omni-channel strategy, retail media, and personalisation, helping brands maximise their media assets and deliver seamless, high-impact customer experiences.

Paul 
Dahill 

Managing Director, EMEA Sales,
Koddi
A passionate Retail Media advocate with over 15 years in commerce media, Paul Dahill leads EMEA Sales for Koddi. Starting his career at Amazon, Paul went on to head EMEA commercial operations for the Retail Media startup HookLogic, where he played a key role in its $250 million acquisition. Known for his deep technical and strategic expertise, Paul brings a comprehensive perspective to the evolving Retail Media landscape

Stanislas
Lajouanie

VP Brands EU & LATAM, 
Liveramp

Sandy
Ukat

Lead Data Solutions, 
Ad Alliance GmbH
Sandy Ukat brings over a decade of experience in the media industry. She earned her Executive MBA in Digital and Media Management from Hamburg Media School and developed deep expertise in Digital Brand Management, Native Advertising, and Data at G+J e|MS. International assignments in New York and Shanghai further refined her perspective on digital innovation, particularly in targeting technologies and data-driven advertising. In her current role as Lead Data Solutions at AdAlliance, she drives data-driven campaign strategies and advises advertisers on harnessing data effectively across platforms. Her pioneering work in promoting responsible data practices within the German advertising landscape was recently recognized by HORIZONT, which named her among the “Top 40 under 40.”

Sarah
Reintjes

Retail Media 
Expert 
Sarah Reintjes is a passionate leader in Retail Media with more than 25 years of experience across digital marketing, technology, data, and advertising. Over the past decade, she has been building and scaling Retail Media ecosystems for leading brands including Ahold Delhaize’s Dutch and Global banners (Albert Heijn and Delhaize), Jumbo, HelloFresh Global, and Intergamma. Her expertise lies in unlocking and developing innovative omnichannel monetisation models that deliver measurable growth for retailers, publishers, agencies, advertisers, and consumers. Being a strong advocate for collaboration across the entire Retail Media business, Sarah is dedicated to advance the maturity and impact of Retail Media. Beyond her consultancy and operational roles, she contributes to several advisory boards, lectures and speaks at universities and industry events. At the 2025 IAB Europe Retail Media Summit, Sarah will bring focus on innovation, measurement, and how to jointly accelerate the future of Retail Media.

Tami
Harrigan 

Vice President, Business Development, AppsFlyer Data Collaboration
Tami Harrigan is Vice President, Business Development for the AppsFlyer Data Collaboration (DCP), where she leads strategic partnerships and growth initiatives that empower brands, platforms, and commerce media networks to unlock the full potential of privacy-preserving data collaboration. In her role, Tami spearheads the development of high-impact business relationships across the advertising, marketing, and technology ecosystem, enabling organizations to connect and collaborate on data safely and securely. She works closely with industry leaders to design innovative joint solutions, drive market adoption of AppsFlyer’s DCP, and deliver measurable value for partners and clients worldwide. Tami is an experienced executive with previous leadership roles at Stackline, Criteo, Rocket Fuel and NexTag. She holds a Bachelors of Science degree in Finance from the University of Illinois, Urbana-Champaign and received her Master’s in Business Administration from Kellogg School of Management at Northwestern University. She is based in San Francisco, California.

Yara
Daher 

Retail Media
 Consultant 


Josh
Gray

Head of Global Commerce Product Strategy & Operations, TikTok
As the Head of Product Strategy & Operations, I'm focused on bringing the power of automation to performance ads solutions to help brands maximize their returns.
Return on Investment: ensuring that each dollar is working it's hardest to drive business outcomes.
Return on Effort: giving time back, while creating seamless shopping experiences. 
Return on Creative: extending the life of creative assets and turn a single asset into thousands of sales moments.

Jeroen
Wagenaar 

Head of Country Sales, MediaMarktSaturn Retail Media

Steve
Lockwood

Head of Client Measurement, Europe, TikTok
Steve leads the client measurement team at TikTok, covering Europe and Israel. He helps advertisers and agencies grow the impact of their investments on TikTok via proprietary first party tools, and an extensive range of third party measurement partnerships. Steve has over 20 years experience in measurement, analytics, and insights roles, and over a decade in leadership positions at Meta, eBay and Finder prior to joining TikTok.

Tickets & Information

We’re officially sold out – registration is now closed!

Tickets

  • Full Price Ticket for IAB Europe members - 450 (excl. BTW)* Euro 
  • Full Price Ticket for non-members - 500 (excl. BTW)* Euro 

*BTW number (belasting over de toegevoegde waarde) or VAT number is the Dutch equivalent of the Tax Identification Number

Tickets include access to the full-day conference on 24th September, along with an exclusive networking dinner at the end of the event.

Location

The TOBACCO Theatre (Address: Nes 75-87, 1012 KD Amsterdam, Netherlands)

How to Get There

From Amsterdam Airport Schiphol:

By Train + Walk (Approx. 30 minutes total):

  1. Take a direct train from Schiphol Airport to Amsterdam Central Station (trains run frequently, approx. 15–20 min).

  2. From Central Station, it’s about a 15-minute walk to the theater.

    • Exit the station and head south toward Dam Square.

    • From Dam Square, turn left onto Nes Street.

    • The theater will be on your right at Nes 75–87.

By Taxi or Rideshare (Approx. 25 minutes):

  • Taxis and rideshare services (like Uber) are available at the airport and can drop you off directly at the venue.

From Amsterdam Central Station:

By Foot (Approx. 15 minutes):

  1. Exit the station and walk south toward Damrak.

  2. Continue straight to Dam Square.

  3. Turn left onto Nes Street.

  4. Walk to Nes 75–87 — the TOBACCO Theater will be on your right.

By Tram (Approx. 10 minutes):

  1. Take Tram 4, 14, or 24 from Central Station to Rokin (1 stop).

  2. Walk 2 minutes to Nes Street, and continue to number 75–87.

Hotel Suggestions

Headline Sponsors

Koddi is a global technology company specializing in commerce media solutions. We offer a suite of software and services that empower commerce monetization. Our enterprise platforms are built to promote high scale and performance and are powered by advanced artificial intelligence, utilizing first-party data and a unique partner ecosystem to enhance user experience and optimize targeting at every stage of the purchase path.
Visit Website
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio.

The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Visit Website
TikTok is a social media and short-form online video platform. It hosts user-submitted videos, which may range in duration from three seconds to 60 minutes. It can be accessed through a mobile app or through its website.
Visit Website
Zitcha is the world’s first purpose-built, unified omnichannel retail media platform - bringing together onsite, offsite, and in-store. Enabling retailers to plan, deliver, and report across their entire network, all in one place.Visit Website

Showcase Sponsors

Supporting Sponsors

Technology and Networking Dinner Sponsor

Partners

Contact / FAQ

For any questions about the event including tickets, agenda, or sponsorship opportunities, please contact us at: 

  • Marie-Clare Puffett, Industry & Insights Director at puffett (at) iabeurope.eu

  • Helen Mussard, CMO at mussard  (at) iabeurope.eu

  • Lauren Wakefield, Marketing & Communications Director at wakefield  (at) iabeurope.eu

  • Nicole Laleva, Marketing & Events Coordinator at laleva  (at) iabeurope.eu
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