Introduction to In-Gaming

25th November, 12.00 CET | Register here

Following on from the publication of IAB Europe’s Guide to In-Gaming, this webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.

Confirmed speakers:

Ryan Martin, Programme Manager GBM TikTok EU and Chair of IAB Europe's Brand Advertising Committee will host the session, and will be joined by the following panelists:

• Natalia Vasilyeva, VP Marketing, Anzu   
• Tom Ellis, Director of Ad Creative, Yahoo Creative Studios, EMEA, Yahoo
• Julia Rast, Senior Manager, Global Solutions & Innovation Xaxis
• Benjamin Masse, Global Managing Director, Strategy & Market Development, Triton Digital