Introduction to In-Gaming
25th November, 12.00 CET | Register here
Following on from the publication of IAB Europe’s Guide to In-Gaming, this webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.
Ryan Martin, Programme Manager GBM TikTok EU and Chair of IAB Europe’s Brand Advertising Committee will host the session, and will be joined by the following panelists:
- Natalia Vasilyeva, VP Marketing, Anzu
- Tom Ellis, Director of Ad Creative, Yahoo Creative Studios, EMEA, Yahoo
- Julia Rast, Senior Manager, Global Solutions & Innovation Xaxis
- Benjamin Masse, Global Managing Director, Strategy & Market Development, Triton Digital