Interactive Advertising Bureau
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Introduction to In-Gaming

25th November, 12.00 CET | Register here

Following on from the publication of IAB Europe’s Guide to In-Gaming, this webinar will explore the key opportunities, challenges, and innovations in this nuanced advertising space. Hear from digital advertising experts on how In-Gaming is developing and how brands can take advantage of this emerging channel.

Confirmed speakers:

Ryan Martin, Programme Manager GBM TikTok EU and Chair of IAB Europe's Brand Advertising Committee will host the session, and will be joined by the following panelists:

  • Natalia Vasilyeva, VP Marketing, Anzu   
  • Tom Ellis, Director of Ad Creative, Yahoo Creative Studios, EMEA, Yahoo
  • Julia Rast, Senior Manager, Global Solutions & Innovation Xaxis
  • Benjamin Masse, Global Managing Director, Strategy & Market Development, Triton Digital


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IAB Europe
Rond-Point Robert
Schuman 11
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