Interactive Advertising Bureau
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Industry Event - RIP Third-Party Cookies: How to Prepare, any Why You Still Need a Cookie Banner with OneTrust

Wednesday 20th January 17:00 CET - Register here

In early 2020, Google announced that they join a growing list of browsers to stop the use of third-party cookies. But let’s make one thing clear: the end of third-party cookies is not the end of cookie banners or consent management platforms (CMP).

With the removal of third-party cookies, organisations will still need a cookie banner or CMP in place to comply with regulations and capture consent for other types of cookies and tracking technologies. Additionally, marketers, publishers, and advertisers will need to experiment with other diverse strategies to maximize addressability and personalization without relying on third-party cookies. 

Join this OneTrust webinar to understand the industry’s concern with entering a world without third-party cookies, why organisations will still need a cookie banner or CMP, and how organisations can pivot their strategy to continue to understand their audience, deliver personalisation, and future-proof revenue for the next generation of the ad tech ecosystem.


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