The agent-driven internet is no longer a future concept—it is already reshaping how media is discovered, distributed, monetized, measured and trusted. On Thursday, 5 November, IAB Tech Lab will bring the conversation to London at its 2026 International Summit, Welcome to the Agentic Web.
Taking place at Convene, 22 Bishopsgate, this full-day event will give European advertising and media leaders the insight they need to navigate the rapid shift toward autonomous agents and AI-driven decision-making.
Through thought-provoking keynotes, expert panel discussions and live technical demonstrations, attendees will explore how agentic technologies are transforming the entire digital advertising ecosystem, including CTV, privacy, real-time bidding and identity. The programme will move beyond individual tools and product pitches to examine the bigger picture: how consumer experiences, advertising systems and the web economy must evolve together.
Hear directly from the platforms, publishers, advertisers and technologists building the agentic web today. Discover what changing discovery models, machine-to-machine advertising and automated workflows mean for your business—and how to prepare for what comes next.
Join industry leaders in London on 5 November to gain practical insight, make valuable connections and help shape the next era of digital advertising.
