29th May | 12.00 CET - register here
In February 2024 we released IAB Europe’s updated Guide to Quality. To mark the launch we are hosting a webinar series to do a deep dive into the different quality components. From ad fraud to user experience, we will be sharing best practices and industry advancements. In this dedicated webinar focusing on Ad Fraud, industry experts will discuss what ad fraud is, how it can be detected and how it can be combated. They will share examples and best practices for all channels to help stakeholders better manage and mitigate ad fraud in digital advertising.
Host
Speakers:
Ryan Martin, Head of Marketing Solutions for EUI, TikTok
Annika Geiger, Brand Direct Lead, Magnite
Oliver Sayson, Director, Market Quality, Smaato/Verve Group
