IAB Europe Panel @DMEXCO – The Latest Programmatic Advertising Trends in Europe

The results of IAB Europe’s much-anticipated annual industry benchmark studies, European Programmatic Ad Spend and Attitudes to Programmatic Advertising will be revealed as part of this session followed by a panel discussion.  IAB Europe  will bring together a panel of industry leaders and experts from its Programmatic Trading Committee to explore the state of the programmatic advertising landscape across Europe including ad spend trends, the key drivers fuelling adoption and the challenges the industry still needs to address.   

Time & Date: 10am-10.30am CET, 24th September 2020

Find out more here.

Moderator:

David Goddard, Senior Director, Business Development, EMEA, DoubleVerify & Chair of IAB Europe’s Programmatic Trading Committee

 

Speakers:

Lisa Kalyuzhny, Senior Director, Advertiser Solutions, PubMatic 

 

Oliver Whitten, COO, AdForm 

Daniel Knapp, Chief Economist, IAB Europe 

Find out more here.

 

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