IAB Europe Industry Insider with Xandr – What is the Future of Curated Marketplaces?
15th June | 16:00 CET – Register to secure your place here!
In an increasingly fragmented supply landscape, access to inventory has become commoditised and buyers struggling to find the most efficient route to reach their desired audience. The loss of the third-party cookie may further accelerate this fragmentation as there will be more reliance on publishers’ first-party data and a dependency on multiple industry identifiers to achieve scale.
In this Industry Insider webinar with Xandr, they will share why they believe curated marketplaces should, and will, become a key part of media buying strategies in the future.
Join this webinar to hear how curated marketplaces will make it possible for industry participants to easily build programmatic supply solutions with a broad array of features that combine high-quality inventory, new levels of transparency, and valuable audience and contexts at scale.
You can also hear from a panel of experts about how agencies and marketers can successfully reach audiences without third-party cookies, take control of their supply paths, gain transparency and achieve differentiation.
Miriam Thome, Director Marketplace Management at Xandr will moderate this panel and will be joined by:
- Daniel Knapp, Chief Economist, IAB Europe
- Rafael Martinez, Dentsu Spain
- Leonel Silva, Global Brand & Media Senior Manager, Vodafone
- Johann Hermann, COO, Nano Interactive