IAB Europe Industry Insider with IAS – The At-Home Audience: What the Future Holds for CTV
16th February 11:00 CET – Register for free here!
It’s no secret that Connected TV adoption has skyrocketed in recent years. Consumers are drawn in by its ability to watch their favourite content on devices and subscribe to streaming services that meet their preferences and budget. But what are the most preferred devices and platforms? What are consumers preferences when it comes to paying for subscriptions services?
During this session, IAS will explore how consumer behaviours have changed and what the future holds for CTV. Join this webinar to find out if consumers are willing to see ads in exchange for free content and how advertisers tap into the biggest advertising opportunity today.
Glenn Perera, Director of Product Strategy, EMEA, Integral Ad Science (IAS)
Diana Romero, Manager for Digital Standards and Partnerships. PMX Global