For decades, marketers have used traditional channels such as print, radio, TV and outdoor to reach consumers. It’s an accepted fact that digital has disrupted this approach and whilst marketing has become more measurable, the question of what to measure has become increasingly complex. Furthermore, the rapid pace of change has given rise to myriad interpretations and explanations of similar concepts which in turn has resulted in a hugely fragmented language in the industry. A common language would help both those on the buy and sell side of our industry to bring more clarity and comprehension to the measurement ecosystem.
IAB Europe has sought to address this by developing its Effectiveness Measurement Framework which will provide clarity and transparency on the digital advertising measurement landscape. Join this webinar to find out more about this initiative, hear from industry professionals on how they are addressing measurement challenges and how we can work together to improve cross-media measurement.
The webinar will take place on Thursday 7th May at 15.00 CEST / 14.00 BST.
Phil Sumner, VP Insights, Northern Europe, Teads
Phil is Global Media Insight Director at Teads and has over 15 years’ experience in digital media and digital media research. He leads Teads’ research relationship with Global FMCG organisations and media agencies. Phil’s specialist area is around measuring digital and cross media reach, having produced various pieces of primary research and thought leadership in this area.
Murat Colakoglu, Digital Manager, Consumer Products Division, L’Oreal Turkey
Murat graduated from Bogazici University Economics Department in 2010. Since his first internship his career has been focused on digital. Before joining L’Oréal, Murat worked for digital departments of various multinational companies in different industries ranging from technology and retail to finance and pharmaceuticals. He joined L’Oréal in as the Digital Manager of Consumer Products Division at L’Oréal.
Mike Mulholland, Partner, Measurement & Reporting, Mindshare Worldwide
Mike has over 20 years of media experience having worked in research, planning, strategy, analytics and data roles in both local (UK) and global teams. He has worked across a wide range of categories, including FMCG, automotive, finance, luxury and consumer electronics. As WW lead for Measurement and Reporting, Mike’s role within Mindshare is to put these topics at the forefront of clients’ communications and media plans. He has extensive experience developing and implementing measurement and reporting solutions for some of the world's largest and progressive advertisers. Mike also champions the development of data strategies for global clients to ensure quality data is the foundation for analysis, reporting and optimisation.
Daniel Bischoff, Chief Marketing Operations Officer, RTL AdConnect
As Chief Marketing Operations Officer of RTL AdConnect, Daniel Bischoff oversees all relevant marketing functions, including strategy development, pan-European digital and TV planning & buying, cross country total video research, development of scalable inventory products, as well as identification of new business and all sales support. Prior to joining RTL AdConnect in 2016, Daniel was head of strategic Marketing at IP Deutschland after joining from a 4,5 year stay at MediaCom Germany where he held various positions, including Managing Partner. Daniel Bischoff is 39 years old, married with three children. He studied Theater, Film and Media Sciences as well as Philosophy in Frankfurt, Brussels and Berlin.
Kristanne Roberts, Global Development Director, Kantar
Kristanne is Global Development Director at Kantar, Insights Division. She has over 10 years’ experience in marketing, PR and research, with experience managing global clients and measurement practices. In the last 7 years with Kantar Kristanne has held various roles through from project management to sales, and is currently responsible for the development of Kantar’s digital campaign effectiveness tools for global markets.