24th June | 12:10 BST | Olympia, London
Join IAB Europe at DMWF Global on 24th June at 12:10 BST on the Search, Media & Advertising Stage, as we explore the future of streaming.
IAB Europe members can enjoy 25% off tickets with code: IABEU
We also have a number of free tickets for buy-side attendees. Please contact Lauren at wakefield [at] iabeuorpe.eu for more information.
Streaming presents significant opportunities for digital advertising in Europe, but challenges such as fragmentation, supply constraints, and transparency concerns continue to impact its development. In this panel, IAB Europe and industry leaders will discuss how the ecosystem is working to overcome these barriers, drive innovation, and unlock new opportunities for growth. From addressing measurement gaps to improving buyer confidence, this session will explore actionable strategies to advance streaming advertising.
Speakers:
Marie-Clare Puffett, Industry Development & Insights Director, IAB Europe (Moderator)
Mara Negri, CEO, EBX
Anita Caras, International VP of Measurement & Insights, Teads
David Goddard, Vice President, Business Development, DoubleVerify
Franck Litewka, SVP Represented Media, RTL Ad Alliance
