IAB Europe and Kantar Webinar – Impact of COVID-19 on Consumer Behaviour, Attitudes and Expectations
In this webinar on the 13th of May, IAB Europe member Kantar will be sharing insights on how COVID-19 is influencing consumer behaviour, attitudes and expectations. The Kantar COVID-19 Barometer covers over 30,000 consumers in over 50 markets, providing insights into consumers’ feelings and attitudes, as well as how their media and purchase behaviours are changing, and what this means for brands and marketers.
The webinar will take place on Wednesday 13th May at 15.00 CEST / 14.00 BST.
- Moderator: IAB Europe
- Kristanne Roberts, Global Development Director, Insights Division, Kantar
- Duncan Southgate, Global Brand Director, Media Insights Division, Kantar
Kristanne Roberts, Global Development Director, Insights Division, Kantar
Kristanne is Global Development Director at Kantar, Insights Division. She has over 10 years’ experience in marketing, PR and research, with experience managing global clients and measurement practices. In the last 7 years with Kantar Kristanne has held various roles through from project management to sales, and is currently responsible for the development of Kantar’s digital campaign effectiveness tools for global markets.
Duncan Southgate, Global Brand Director, Media Insights Division, Kantar
Duncan has over 25 years brand, communications and media research experience gathered in various European, US and global roles with Millward Brown and Kantar. He is currently responsible for growing the company’s media effectiveness business and is based in Frankfurt, Germany.
Duncan has appeared on conference platforms around the world including Cannes Lions, WARC, ESOMAR, ARF, IAB, MMA, DMEXCO, Horizont and ad:tech. He has also published papers and articles in AdMap and the Journal of Advertising Research. He conducted the first UK online ad effectiveness study back in 1997 and remains fascinated by digital media formats. Other topics of particular interest include the role of context, integrated marketing effectiveness and gender-progressive marketing. He is a member of the IAB Europe’s Brand Advertising Committee, and recently edited their digital effectiveness white paper. Duncan holds a B.Sc. in Mathematics and German from the University of Leeds, and the CIM’s postgraduate diploma in marketing. Outside work he enjoys cycling (MAMIL!), spending time with his wife and two young sons, and following his home town team, Norwich City F.C.