Global Insights Report 2022: 5 Year Anniversary Edition of Driving Media Quality & Performance Worldwide
Since 2017, DV’s Global Insights Report (GIR) has provided advertisers with in-depth market-by-market analysis from North America, LATAM, EMEA and APAC to help inform digital advertising strategies. This webinar will review findings from DV’s 2022 GIR and feature marketers from major brands and agencies discussing how they’re able to leverage insights and metrics from the report to inform their digital advertising campaigns.
The webinar will explore the role of measurement over time and uncover how this makes verification poised to maximize performance over the next five years. We’ll also highlight significant global trends and regional findings on key metrics and engage our panel in a robust discussion on significant learnings advertisers can act upon to drive media quality and performance.
- The quality of digital advertising on the open web, as measured by viewability, fraud, brand suitability and geo, is now under control because of verification mechanisms in place. The post-bid violation rate, which is the rate of measured fraud, geo and brand safety/suitability infractions, fell 6% year-over-year. DV advertisers, overall, now see an average of just 10% of combined brand suitability, fraud and out-of-geo infractions.
- Across EMEA, more than a third of traffic comes from longtail domains – a traffic pattern that is consistent with the higher brand suitability violation rate across EMEA.
- Brand suitability rates declined year-over-year, but EMEA is far behind North America and APAC. This may be because EMEA advertisers serve on more mobile web and longtail inventory than do those in other regions.