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B2B Marketing Expo

Europe’s Leading Marketing Event - B2B Marketing Expo

22-23rd November 2022


At B2B Marketing Expo, we’re on a mission to deliver innovation to marketers so they can transform the way they work and drive their organisation growth strategy.


The event features sessions on everything from Programmatic Advertising to Automation and Social Media Treads to Content Marketing along with chances to experience some cutting-edge technology first hand.


Connecting thought leaders, form some of the world’s most influential brands, sharing tips and insights on how to make marketing sparkle. From CMO’s, Directors, Agencies, Digital Professionals and Consultants. This is opportunity to grow your network and learn from the best in the industry.

IAB Europe's Panel at the B2B Marketing Expo - The Retail Media Landscape in Europe

Retail Media is key to growth within Digital Advertising and is forecast to reach €25bn by 2026. In this session, IAB Europe is bringing leaders within the Retail Media and Ecommerce industry together to discuss the state of play in Europe. The panel will cover the key opportunities, challenges and how Retail Media can work as an effective part of the media plan.


Moderator: Marie-Clare Puffett, Marketing & Insights Director, IAB Europe
Babs Kehinde, Senior Director, Publisher Development, PubMatic
David Sequeira, Managing Director EMEA / APAC, Skai
Amo Aujla-Tse, Commerce Director, Publicis Groupe
Ben O’Mahoney, Senior Manager, Media Monetisation, Ocado Retail

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IAB Europe
Rond-Point Robert
Schuman 11
1040 Brussels
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