11th September - Find out more and register here!
Now in its 14th year, ATS London will take place on September 11, 2024 at QEII to bring together senior stakeholders across the media, marketing and commerce industries for a day of keynotes, panels, interviews, and networking, delivering key insights and strategies to take digital to the next level.
Get your tickets HERE
What to expect?
ATS London attracts an audience of more than 600 professionals across the global media, marketing and commerce industries, including C-level executives from agencies, advertisers, publishers, media owners, trading specialists, and technology providers – a must-attend, sell-out event every year.
Join us for one jam-packed day with insightful case studies, thought-provoking panel discussions, interactive sessions, and more, about topics including:
IAB Europe will be participating in two sessions at ATS, read below to find out more.
Attitudes to Retail Media in Europe - 12:00 (UK time) 11th September
To set the scene on the rapidly evolving Retail Media industry, this introduction will highlight the latest trends revealed by IAB Europe’s first Attitudes to Retail Media survey. Drawing on insights from over 160 industry professionals across 31 markets, this session will explore key investment trends, how businesses are scaling Retail Media, drivers of adoption, challenges hindering growth and the emerging opportunities shaping the future.
Retail Media Scale Unleashed - 12:10 (UK time) 11th September In the dynamic world of retail advertising, PRM (Programmatic Retail Media) emerges as a game-changer. By embracing retail media open real-time bidding (RTB), we unlock transparency, efficiency, and fresh possibilities on the supply side. Aggregating inventory across tiers, PRM entices buyers who grapple with fragmented retail media networks (RMNs). Beyond performance metrics, PRM redirects ad budgets from search to product listing ads (PLAs), revolutionising digital strategies. While in its nascent stage, DSPs must explore this uncharted territory. In the quest for non-Amazon scale, PRM holds the key to unprecedented growth in the competitive retail landscape.
For more details, visit the event site.