S Group is Finland’s largest retail operator. It’s the market leader in groceries within brick-and-mortar stores and online holding a 48.8% market share. With over 4 million co-op members and approximately 2,000 outlets across the country, S Group is a customer-owned network of cooperatives operating in the retail and service sectors.
The Group consists of 19 independent regional cooperatives, six local cooperatives, and SOK with its subsidiaries. Together, they operate in grocery and non-food retail, specialty retail, fuel and service stations, banking, and the travel and hospitality industry. SOK acts as the central organization, providing procurement, strategic guidance and expert services, while also running grocery, non-food and hospitality operations in Estonia – and retail media.
The shared vision for all of our businesses is to make everyday life easier for our co-op members. Customer centricity is at the core of how we operate and develop our services – also retail media.
With broad national reach, a deeply rooted customer-ownership model and one of the strongest data ecosystems in Finland, S Group offers advertisers a uniquely powerful environment for effective, insight-driven retail media.
Find out more at https://s-ryhma.fi/en
