SMG is a leading group of specialist commerce media agencies, home to Retail Media Network (RMN) Specialist Threefold, award-winning commerce media agency Capture and the retail media technology platform Plan-Apps. After 15 years of connecting brands with shoppers at the point of consideration and buying, we believe that commerce advertising can deliver truly transformative results.
SMG currently runs five of the largest retail media networks in the UK, including Boots Media Group, Morrisons Media Group, Co-Op, The Very Group and LS11 (Asda).
Capture (SMG’s brand-side business) has unparalleled expertise in retail media with a 15-year track record and a client roster that includes brand giants such as General Mills, Kellogg’s, McVities, Weetabix, McCain, Mr Kipling, Red Bull, Yoplait, Kerry Foods and Taylor’s of Harrogate amongst others.
Plan-Apps, is SMG's proprietary software and acts as the universal entry-point to retail media. Plan-Apps has become the most used operating system for commerce and retail media optimisation in the UK, powering commerce campaigns for over 2,000 CPG brands.
