The right product fit at the right time – that’s the promise of the OBI First Media Group. The OBI First Media Group is the retail media subsidiary of the OBI Group. It is a leading retail media provider in the home and garden sector. Thanks to its unique knowledge of the individual customer journeys of OBI customers, the OBI First Media Group is able to engage them across all touchpoints at the right time and in the right context.

Since 2018, OBI has been successfully offering retail media through the OBI First Media Group—an impressive growth story that took a major step forward in 2022. Expanding beyond the traditional DIY segment, the offering has since helped new brand partners connect with their target audiences even more precisely and effectively.

This success is built on a deep understanding of customer behavior, both in OBI’s more than 640 stores across Europe, including over 340 in Germany, and on its digital platforms. A key advantage is the strong and loyal community of over 8 million active heyOBI users, who engage with personalized video consultations, inspiring content, and exclusive offers across multiple channels. With this rich data foundation, heyOBI creates the ideal conditions for delivering highly targeted, cross-platform campaigns—both within and beyond the OBI ecosystem.

Find out more at: www.obi.de